The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

Advertising on USPS Trucks

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The pudgy white vans of the US postal service have been a common sight in communities across America for years, and whether you live in big cities or rural towns, chances are you’ve probably seen them quite a few times. The postal service, while reaching its modern form in the early 70’s, has existed in various forms since the time of Ben Franklin and the founding fathers. Generations of Americans have required the mail to be both sent and delivered in a timely and efficient fashion, and whether the letters came on horseback or from car, legions of mailmen have diligently carried out this purpose expertly and with a level of finesse that only a mailman could manage.

But this organization surely must be steeped in conservatism and bureaucratic red tape, right? It must be almost impossible to actually be able to implement new, innovative, and fresh ideas, no?

This image, brought to you by Betterific’s own Micha Weinblatt:

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Shows an interesting path that the USPS is taking, and seems uncannily like an idea that you could find on Betterific’s web page. By placing an advertisement on the side of a USPS truck, it exposes the content to whoever has mail delivered to them. In a setting like New York City, for example, that impact is multiplied by the hundreds, if not thousands, of people who glance at the truck on any given day. It’s a bold and innovative way of advertising, and if an organization like the postal service could be brought on to help, imagine the innovative possibilities that lay in the future. It’s all about content and distribution, and it looks like the USPS has caught on.

Happy innovating!

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