The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

Betterific Business (explained) and New Features!

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Hi lovers of innovation, ideation and imagination:

At Betterific we’re firing on all cylinders–pushing the envelope of how we can crowdsource innovation.  So what do we work on, on a daily basis?

The Betterific memberbase: Keeping our members engaged–thru weekly emails, innovation challenges, and overall great content.

The Betterific website: What new features should we be adding to make our members happy?  What new features should we be creating to connect our members with brands?  What new features can we create to help make the product development process easier more efficient, more social, and more fun?

Bringing brands on board: We work hard to bring brands like: Target, World Kitchen, Vitamin Water, Coca-Cola, McDonald’s, ConAgra, Arby’s, the Washington Nationals, the Washington Wizards, 16 handles…and others onto our platform to host innovation challenges and get ideas through the product development process–from ideation, to evaluation.

Building out our private label Betterific for internal innovation: A year and a half after building out Betterific.com large Fortune 500 brands approached us, asking if they could bring our style of crowdsourcing innovation to their employees.  Repurpose Betterific for their internal use, so employees can connect with managers across the organziation.  This helps flatten the hierarchy, encourages innovation, and helps the C suite get a better understanding of what’s happening down the line.  We’ve deployed a number of our internal employee innovation programs, and they have been tremendously successful.  Saving companies millions of dollars, engaging employees, and inspiring new innovative products and services.

Now, back to the purpose of this post.  New features on Betterific.com!

-Comment editing: We launched the ability to edit your own comments!

The Evaluation zone: Following Target’s overwhelming productive “Dorm Room Innovation Challenge” they asked us to help conceive of a product where they could bring their favorite ideas back out to the community to evaluate them.  We then created the Evaluation zone, a private room for our members to rate, vote, and comment on their favorite concepts.  Target mocked up their favorite ideas (as suggested by our memberbase) and revealed their creations in this room.  It’s a very exciting evolution of Betterific.com – in addition to helping to source  the ideas, we can now help evaluate them as well.Cooler-ottoman

That’s all for now, folks.  Thanks again for joining Betterific, and making it the community that it is today.

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