The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

Leave a comment

Inaugural “Brainstorm with a Startup”

Last week, we kicked off our inaugural “Brainstorm with a startup.”  The idea came about because we had been hearing feedback from our members that they wanted more opportunities to connect with each other, to brainstorm, and to learn more about startups.  So we were on the lookout for ways to accomplish that.  And then one of our members, who’s in the midst of launching his own startup, approached us about a Betterific Brainstorm to help him solve some challenges and think through some issues.  And voila, an idea is born!

Below is a recap by Rajesh, VP of Product and Marketing at Wentroductions.  Big thanks to everyone who participated in our first one.  If you want to participate, or want to present, please reach out to us.RajeshGoogleHangout

I’ve been using Betterific for a couple of years now and know how great the ideas are that the community comes up with.  So when I wanted feedback on a new dating app I am launching, I ditched alternatives like in favor of talking to a select group of Betterific users.

I got some great insights, and some great ideas for future features.  The process was simple – Betterific reached out to some of their all star users, we picked a time for a Google Hangout, and I presented some designs to get the conversation started.  At first there were questions – and then there was a flood of great suggestions and discussion.  I’ve never done a group feedback session, but I’d highly recommend it – especially with Betterific users!

– Rajesh, VP of Product and Marketing


Leave a comment

Collaborate, an Innovation Conference we’re supporting

Hi Everyone.  We wanted to post a quick announcement about an upcoming conference we’re excited to be participating in.  It’s called Collaborate, and it’s an innovation conference we’re participating in on January 23rd & 24th, in Washington DC.

At Collaborate, we’ll be joining an incredible group of hundreds of innovators from organizations like Google X, Twitter, Github, Facebook, Alibaba, Makerbot, NASA, GSA, the White House and more for two days of engaging conversations and hands on learning. As a member of Betterific, we thought this would be up your alley.

Collaborate will feature over 120 speakers from across sectors including Tom Chi (Google X co-founder), Megan Smith (Chief Technology Officer of the United States of America), Dr. Robert Griffin (Deputy Undersecretary of the Department of Homeland Security) and many others. You can check out the impressive batch of speakers here:

Register for Collaborate at and use the code “Betterific20” to save 20%. If you’re there, please let us know.  We’d love to meet up!