On Monday we launched the California Health Innovation Challenge. A health insurer is asking the question: What’s something new that a healthcare company could offer to help you, your family, your community, or California be healthier and live healthier? (think apps, services, events).
We’re proud they came to our community to ask this question. Do you know why they came to us? They were looking for creative, imaginative ideas — and not the normal “make my rates cheaper.” This reputation we’ve built is a big reason why brands and companies trust Betterific to crowdsource innovation.
So far, over 60 ideas have been posted and the results have been fantastic. We’ve especially appreciated that the health care company has jumped into the conversation themselves to interact with the community — encouraging great ideas and digging deeper into others. It’s always good to get guidance and support from the source!
Ideas have ranged from creative events, to apps, to trade-in programs. Some of our favorite crowdsourced ideas to date: