The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

Leave a comment

5 Tech Tools to Help with Employee Engagement

Here at Betterific, we believe in a few things:

1. An engaged and happy workforce is a better workforce.

2. Positive company culture is the other half of a successful work environment.

There are tons of “tech tools” out there to help with both engaging employees and promoting company culture but out of all of them we have some favorites. We narrowed it down to our top five that we believe can really help reinforce a good company culture and help with employee engagement.


Company perks can help employees feel excited about the organization they’re working for. Aspire is like a one stop shop for perks and they make it easy to manage them too. It gives employees the chance to really choose which perks work best for them, making it a more personal experience.


Productivity and employee engagement go hand in hand. When someone feels as if they’re wasting time searching through emails and making unorganized lists, it’s difficult to be happy and fully engaged in work. Asana is a great way to bring everything together and collaborate in an easy way. We appreciate the transparency in the tasks and projects too. It’s something we use every day.


Slack makes work fun.  How?  It’s hard to explain, but it figured out a way to make the office cooler virtual (and sometimes private, just like the office cooler).  Communication is an important part of employee engagement. It’s team communication that’s all in one place easily searchable. Awesome.


Happy employees=happy company. Tinypulse is the way to measure that happiness and look at the data in a nice organized way through weekly employee happiness surveys. It’s important to know if your employees are doing well. A lot of companies can keep trudging through the work without realizing that there’s any sort of problem. Once something like unhappiness is identified, there’s a chance to fix it. It’s also really nice for employees to know you care enough to ask.

Betterific (that’s us!)

Innovation is key to your success as an organization, but also key to company morale. A company that continually asks “What’s the next product or service we need to offer?” is a company that keeps its employees challenged and energized.  Kevin Plank, who founded Under Armour (known for their sports performance t-shirt), has famously said, “Under Armour has not yet found the product that will define us.”  In other words, our work isn’t done.  Keep innovating. Keep throwing out crazy ideas.  Our idea management platform is a way to start organizing and innovating, moving one step closer to those crazy, world changing ideas. It gives employees a voice and flattens the hierarchy that can sometimes interfere with employee satisfaction. Innovation should be a ingrained in the culture, and a great way to do that is by having employees start to think how things could be better.

Leave a comment

Toyota Innovation Challenge Winners Announced!

Toyota was the first automotive company to benefit from our awesome community. The challenge asked us to think about what would make our visit to a car dealership amazing. There were lots of great ideas (84 to be exact) and it’s great to see all of them. We want to say thanks again to everyone who participated.

Now… time to announce the winners!

The grand prize winner, receiving a $200 Amazon gift card is… Dan Pick! Congrats! Dan submitted a lot of great Betterifis for this innovation challenge. One seemed to really stand out though, which was this great idea:

Screen Shot 2015-06-21 at 10.22.52 PM

The runner ups, winning a $25 Amazon gift card each are:

Jaideep KhandujaToyota Owners Meetup

Laurie Steiner – Kid Zone

Ryan Marimon – Car Info App

Allison KellerWeekend Test

Props to everyone who participated. Make sure you head over to Betterific and share more of your great ideas.

Leave a comment

Target to Launch Seven New Products Inspired by Betterific Challenge!

Remember the Target Back-to-College challenge?

Hoping to co-create their next line of dorm room products, Target tapped into Betterific’s community of 20,000 innovators to source innovative ideas. Searching for new products in categories like Bathroom, Bedding, Kitchen, Furnishings and Storage, Target asked: “My dorm would be better if…”

By tapping into the Betterific community to generate close to 200 ideas and then again to refine and evaluate the “best of the best,” Target is launching seven new products for their 2015 Back to College season!

Micro-Fiber Bed Sheets with Storage Pockets

Check out those storage pockets! How cool is that?

During the two-week challenge, unique and interesting themes emerged such as the desire for multi-functional pieces, roommate communication, personalization, privacy, and bundles. These themes can be found in the new Target products. We’re definitely excited to see these in stores and online!

Screen Shot 2015-06-01 at 12.47.46 PM

Take a look at all the products inspired by the Betterific challenge by checking out the case study below.

Target Betterific Case Study


Leave a comment

Ask Us Your Questions

We’re proud of the Betterific community and everything we’ve accomplished so far. For all of you guys who have followed our progress and contributed to making Betterific as awesome as it is now, we want to thank you and give you the opportunity to ask whatever questions you may have.

Eager to learn about we have planned? Just ask. Curious about our enterprise site? Now’s the opportunity to satisfy your curiosity. Want to know our favorite color? We’ll answer that too. We’ll answer your questions in a blog post coming up.