Remember the Target Back-to-College challenge?
Hoping to co-create their next line of dorm room products, Target tapped into Betterific’s community of 20,000 innovators to source innovative ideas. Searching for new products in categories like Bathroom, Bedding, Kitchen, Furnishings and Storage, Target asked: “My dorm would be better if…”
By tapping into the Betterific community to generate close to 200 ideas and then again to refine and evaluate the “best of the best,” Target is launching seven new products for their 2015 Back to College season!
During the two-week challenge, unique and interesting themes emerged such as the desire for multi-functional pieces, roommate communication, personalization, privacy, and bundles. These themes can be found in the new Target products. We’re definitely excited to see these in stores and online!
Take a look at all the products inspired by the Betterific challenge by checking out the case study below.