The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

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The Press <3 Us

We’ve been really excited about all the press Betterific has been getting lately. Partnering up with Target has been a great experience. Check out what people have to say about it! Click on each screen shot to read the full article.

Behave Magazine

Behave Magazine


Advertising Age

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Advertising Age

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Betterific Enterprise

So… What is Betterific anyway?

You may already be aware of and fun things like Innovation Challenges that really connect individuals passionate about ideas with companies, but you may not know about all the great stuff we can do to help companies with things like product development, employee engagement and innovation.

Betterific is an Employee Innovation Platform that helps corporations easily crowdsource ideas and insights from their employees. We deliver innovative ideas and synthesized feedback to develop new products, cut excess fat from the organization, and improve both customer and employee experiences. There are different tools that we use to help with this.

Someone tasked with increasing employee engagement knows how important it is to give employees a voice. Realization of this goal is what Betterific can offer with our innovation management platform that offers an opportunity to give employees the ability to participate in team-wide, or company-wise, idea generation and idea validation initiatives.

For someone focused on innovation, it’s important to find an efficient and simple way to innovate and crowdsource ideas from all corners of your company and beyond. Our software helps keep everything in one place from concept to execution.

As a product developer, there’s quite a bit of responsibility–from generating all those ideas and keeping track of them to fleshing out the final product and launching it. Betterific is a great tool to use to keep everything running smoothly and to help create more profitable products. We have ways that help you brainstorm, a concept testing tool, and an area to collaborate and work all the details out with the people on your team.

Whether you fit one of these descriptions, or you just want to be a part of the collaboration revolution, Betterific is the tool to use to make your work fun, efficient, and innovative.

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Target+Betterific Products Hitting the Shelves!

It’s Back to College shopping time! (or just a good excuse to buy some fun stuff for small spaces). We’re really excited to announce the new Target + Betterific products. Some are even on the shelves already like this awesome sheet set. If I still slept on a Twin XL from my dorm days I’d buy these in a second. Target Product in stores!

Innovation is important when you have a small space and need some products to perform double duty. Target had the chance to co-create products designed to solve small space living pain points while still being super stylish. They were able to partner with us, the Betterific community, to launch a smart collection that makes small space living better.

We want to give a shout out to a few of the people who came up with some of the original ideas that turned into the featured products.

Kelly Williams              Matt Kane                Jesus Barba

Screen Shot 2015-08-02 at 9.54.20 PM     matt     Screen Shot 2015-08-02 at 9.43.15 PM

Meia Geddes            Jacob Perler              Jill Edwards

Screen Shot 2015-08-02 at 9.52.42 PM     Screen Shot 2015-08-02 at 9.59.14 PM     Screen Shot 2015-08-02 at 10.00.17 PM

Here are five of the seven featured products ranging from storage solutions to bedding and the original sketches that inspired them. To check out the full size images and descriptions click here:  Target + Betterific Products!

Williams, Geddes

Wouldn’t it be better if… Target sold a “window shade” to cover the window(s) that pulled down that you could write on. Easy-stick and erasable. Great for studying and group studying, too!!

Barbra, Kane

Wouldn’t it be better if… Target produced a line of fun wallpapers and wall decals that use static to stick so they don’t leave any residue when peeled away?

Calabro, Hull

Wouldn’t it be better if… Target designed a variety of fashionable & school-themed decals that could easily be applied/removed to dress those boring mini-fridges up?

Perler, Wintersteen, Kane

Wouldn’t it be better if… Target made a shelf that easily attached to your dorm-room bed designed for extra storage, a place to charge your gadgets and more?

Williams, Edwards, Kestler

Wouldn’t it be better if… Target sold a bed side table that also doubled as a laundry basket to store your “dirties” especially designed for small spaces?

Kane, Edwards

Wouldn’t it be better if… Target designed a shower curtain with interior pockets that could store shampoo bottles, loofas & more? It would even include a water-proof zippered pouch for your phone!

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See if you can match up the sketches and the Betterifs with the final products. Leave a comment below with your thoughts.