First off, happy post-superbowl. As members of the crowdsourcing movement, we were proud to see the Doritos Super Bowl ad executed so well. It was our favorite ad, not because it was crowdsourced but because it was hilarious. https://www.youtube.com/watch?v=ZNK1_Yop6oo
Now onto bigger and better things – like Yogurt! The Yogurt open-innovation challenge, was our first ever “Flash Challenge” (it was only live for 72 hours) and was much more successful than we imagined. The prevailing thought, that more time leads to more and better ideas, was temporarily stunted by this flash innovation challenge. 148 ideas, and around 10 “Shovel-ready” ideas, which is a tremendous testament to our community’s ability to submit creative, unique, and actionable ideas.
A lot of creativity around the combination of snacking+healthy and of teaching an “old dog do new tricks” – like taking tried-and-true snacks and replacing them with Yogurt. We also saw a lot of ideas bringing in unique flavors. The most impressive part was how we thought differently about about Yogurt in general – beyond the cup and the spoon paradigm.