We wanted to post a quick update to our Hyundai Car Innovation Challenge participants and let everyone know who won! It was another successful campaign. How do we measure success? We’ll do a separate post on that, but we measure the number of ideas identified by the brand as unique/actionable/innovative over the total number of ideas submitted. In this case it was 19%! That is amazing. The Betterific memberbase of creatives, product developers, and ideators have really been impressing the brands that come onto our platform to run these crowdsourced innovation competitions.
On to the winners.
Grand Prize Winner ($375): Dan Pick
We will also be introducing two new series – interview with the campaign winner AND interview with the product development team at the brand that runs the crowdsourced innovation competition. Stay tuned for those.
And, we have a live campaign going on right now to revolutionize wireless carrier engagement. Go onto http://www.betterific.com and participate!