Let’s get down to business. Our Lipstick innovation and idea generation competition wrapped up a couple weeks ago and we want to give a quick recap.
66 Ideas. A whopping 38% of them were deemed innovative and actionable by the sponsoring brand. Great job Betterific community!
Grand Prize winner ($400): Kathy Russell
They are actively researching a number of the ideas submitted and have already committed to a second crowdsourced innovation competition! Stay tuned.