The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

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Demarcate the Lake Innovation Challenge


Imagine you are a local fisher fishing just outside the 1.6 km (1 mi) boundary of the national park waters. The wind is blowing, the waves are rough, and it is nighttime. The park rangers approach by speedboat. The rangers say you are inside the park boundary. You say you were outside the boundary. How do we determine who is right?

This is the innovation challenge we just launched with Sensis Challenges and The Nature Conservancy.

We’re excited about it for a number of reasons.  First and foremost, we’re working together to help the environment.  We are solving a problem that plagues Lake Tanganyika, which is one of the largest and most beautiful lakes in the world.  It is home to some of the most unique fish species on Earth.  And our solution will help  protect this global gem and protect this natural habitat.

On a selfish level, we’re excited because this is the first challenge we’ve hosted that skews scientific.  We were a little apprehensive – our bread and butter is consumer product creation, naming, apps, and flavor profiles.  Our concern was that our community wasn’t the right profile.  That it’s out of our comfort zone.  But, on the other hand, we were open to expanding our horizons.  We also knew that regardless of scientific background, our community is good at thinking outside the cage.

We coupled that with the knowledge that we are partnering with Sensis Challenge, whose expertise is in recruiting specialized solvers.  They’ve done a phenomenal job of supplementing our solver community with new skillsets. 1-lower-res

How have we done?  Great.  Our community has stepped up and provided insightful, thoughtful, solutions.  The new solvers have jumped right into the community and had an immediate impact.  The Nature Conservancy has been impressed with the quality of submissions – we can’t comment on any winners yet because the judges haven’t started evaluating.  66 ideas have been posted and we’ve got another 3 weeks left.  Jump in and submit your own ideas.