The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

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Credit Card Innovation Challenge

We just launched a new crowdsourcing innovation challenge with a financial institution to help dream up brilliant new ideas for a credit card company to wow its cardholders.

What’s your idea?

Already close to 150 ideas.  Lots of creativity brewing.  Sometimes you just need to engage your stakeholders! Kudos to this brand for going out to the crowd, to our memberbase of design thinkers, idea enthusiasts and brainstormers.


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New Innovation products we’re working on

Betterific Nation,

Just wanted to give you a bit of a sneak peak on a new innovation product we’re working on.

The Betterific platform helps brands co-create new concepts with our memberbase of design thinkers and ideation enthusiasts.  Our first product was our ideation and brainstorming product, which connects our members with each other over new and innovative ideas.  We then added a layer on top – the innovation challenge, where brands can sponsor ideation sessions.  Our second product was concept refinement.  We added an illustrator to the team and are helping bring the ideas to life.  These concepts are sketched up and then brought to the Betterific community for refinement.  Along the way, we’ve added design thinking services, to help brands better navigate the process and guide them through the user-centered approach to launching new products and services.

Brands have continued to ask us a simple question – once the ideas are generated, where/how can I collaborate with my team over the evaluation and execution of these ideas?  We’ve spent the last three months thinking through, prototyping, co-creating with our customers, and building a place for this collaboration to happen.  We call it Workflow.  See below for some screenshots.  We’d love your feedback.  Our goal is to roll this out by the end of May.  Thanks!


In this dynamic screenshot, we show the main list view.  Purpose =Make sense of all the ideas, by adding themes, and move them through  the innovation process by assigning statuses.  Routing of ideas

The purpose of this stage is to quickly evaluate ideas – each company can change the criteria to whatever they like, but the concept is the same.  Collaboratively evaluate the feasibility (cost, difficulty…) and impact of an idea, and flag your favorites, so you can determine as a team which ideas should move through.

Quick Evaluations

For a more in depth view of an idea, you click into the idea page itself.  Each expert invited to evaluate the idea can rate the idea, add their own notes and collaborate in the private comments section.  Any individual can then click through the evaluations to see both aggregate and criteria-level evaluations.

Idea Page

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ARF’s 2017 Innovators A-List

We’re pleased to announce that we were just selected to the Advertising Research Foundation’s 2017 list of innovators. They look for startups who are helping marketers and advertisers innovate in their field.

As a startup that connects brands with consumers to help dream up new products, marketing campaigns and services, we are a perfect match.

We’re exhibiting at the ARF Annual Conference in NYC today and tomorrow.  If you’re at the conference, let us know and reach out!

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Name that bar (private) innovation challenge

Betterific Nation,

This was the first time the Betterific community was asked to name a new product.  With great power comes great responsibility.  We were given the packaging, the details, and some specific instructions (2-3 words) and we’re asked to crowdsource new product names for a nutrition bar.  It was a private challenge, so we have to be somewhat vague.  But we don’t have to be vague about the results.

The challenge was live for one week and we generated over 700 names! Holy smokes.  Very impressive.  40 of those ideas were sent onto legal, and within two weeks they had chosen the winner – the new name that will adorn the packaging of this nutrition bar.

Their criteria was which name was most memorable, creative and descriptive.

Big Shout out to Elliot Totah who submitted the winning name, and who’s submission will be featured on people’s favorite nutrition bar.

And thanks to the runners up, who submitted countless genius ideas : Richard Hostler, Dannon Loveland, Daniel Gurevich, Núria Rovira CostasDaniel PickJason Navon.  We were slated to select four runner up winners, but since the quantity and quality was so high, we increased the winners by 50%.

Have a Happy Thanksgiving, and see you on Betterific for our next innovation challenge, launching on Tuesday 11/29.

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Private Innovation Challenge Goes Live

Betterific is a platform that connects brands with consumers to co-create and refine new products.  It is a place where Innovation Happens.  Our mission is to spread the crowdsourcing gospel, so we work with all types of brands, with different levels of regulations and comfortability with utilizing the crowd.  We certainly don’t want to restrict their ability to tap into Betterific’s open and social crowd.

Which is why we’ve created three different ways to tap into the Betterific brain trust. No matter the method, Betterific is committed to open and social brainstorming, so no matter what type of challenge we create, members who participate can submit their own ideas, be inspired by other’s ideas, and vote on comment on others.

Public and Open Innovation Challenges: The brand runs an open challenge on the Betterific platform, all are invited to participate.  The brand name is revealed so members can get into the mindset of the brand to generate ideas.  This generally yields the most ideas.  Example: The Sterilite Mobility Challenge

Anonymous and Open Innovation Challenges: Same as above, but the brand is left anonymous.  This is an option for companies who want a level of confidentiality.  Example: The Lipstick Challenge

Private and Closed Innovation Challenges: Only members who are invited in can participate, the brand is not revealed, and the ideas are hidden to anyone not invited in. Members are generally asked to sign an additional NDA and companies reveal even more information.  This is a great option for projects that are highly confidential and/or that are revealing pre-released information. Example: We can’t link to one, so we explain it below.

A private and closed innovation challenge called “Name that Nutrition Bar” was just launched where a CPG company turned to the Betterific community to name their product.  In the safe space of the private challenge and with a special NDA, the brand revealed the packaging and marketing materials.  Because of the exclusive appeal of the challenge, and the unique access, Betterific members submitted 500 names!


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Interview with an Innovator: Luc Michaud

Betterific members are a diverse crowd – gender, age, location and occupation…  We like to maintain this diversity to allow for cross pollination.  One of our core beliefs is that great ideas come from people with different perspectives, outlooks and specialties.  Which is why crowdsourcing is so critical.

Luc Michaud brings a unique voice as a pharmacist.  He’s won a number of innovation competitions and won the grand prize of the Singularity Civic Engagement Innovation Challenge.   His approach to the innovation challenges is very methodical and we’re glad that he gave us a window into his systematic process – he goes through a litany of questions to see how to make the product simpler, more social, more fun… See below for the full list.  He’s also got great ideas on how to improve Betterific – and his desire for “private challenges” was just realized in our Name that Nutrition Bar private challenge.



MW: What do you do when you’re not brainstorming on Betterific? Luc Michaud (LM): I work as a full-time pharmacist, I like to spend time with family (I’m married and have 2 teenage girls and one beagle), reading, and writing my first book.

MW: Tell us something about you that we wouldn’t know from your resume. LM: I am a part-time minister

MW: What books do you recommend on ideation, creativity or innovation? LM: Cracking Creativity: The secrets of creative genius by Michael Michalko

MW: What BIG idea are you thinking about/sitting on?  LM: I have this idea for a phone case that would make your phone able to take pictures while the phone is horizontal. Sometimes, you don’t want to make it obvious that you’re taking a picture.

MW: When you get an invitation to join a Betterific innovation challenge, how do you approach the challenge?  LM: I look at what we value most and brainstorm as to how to improve these different aspects with this challenge:
How could we save money?
How could we save time?
How could we decrease hassle?
How could we make this more social?
How could we make it more fun?
How could we make it more aesthetically pleasing?
How could we make it more environmentally friendly?
How could we make it more family-friendly?

MW: What have you enjoyed most about the Betterific platform? LM:  I like the Betterific challenge because it helps me focus on how to improve one specific product.  I like being part of a group that values creativity. Creativity is so important and I love reading how others were able to think outside the box.

MW: If you were CEO for a day, what would you improve about the platform? LM:
– I would make it easier to read the different ideas posted. I would have an “editor’s choice” for the week as to what ideas were the best according to the Betterific team. I would also give the ability to subscribe to certain topics that we’re particularly interested in. The tags are good, but sometimes too narrow.
– I really like the challenges, but I would also like to see some collaboration. Why not put both of those together? How about a national competition where different teams would compete against each other?
– It would be good to have one Betterific Challenge every week. What if the weeks that there are no sponsors, non-profits would be allowed to post a challenge and the prize for these would be bragging rights?
– Allow private (by invitation only) Betterific challenges? Some sponsors would rather keep the ideas confidential to protect the idea
– Create an app or website or game to get children involved with Betterific. Kids are the most creative!
I guess I’s need more than one day as CEO to implement all these!

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Winners of the Sterilite Mobility Innovation Challenge Announced!

Sterilite’s Mobility Innovation Challenge was a really fantastic example of the Betterific community’s ability to generate quality ideas, beyond the brand’s wildest dreams.

When Sterilite initially reached out to us, they were looking at asking a narrow challenge, with not a whole lot of room for creativity. In our initial discussions–with all brands–we like to get to the heart of the challenge.  What types of innovations are you looking for?  What does a great idea look like?  Why are you pursuing this specific challenge?  When we dug deeper, we realized that the heart of the challenge centered around mobility and how to make storage easier to move around and less clunky.  So that’s where we focused our attention – we pulled back and took a bit of a more birds eye view.  And the results were fantastic.

Because we were able to “zoom out” the ideas were unique and unexpected.  Seven of the concepts are being looked at further and are entering the product development process.

We’d like to give a quick shout out to our winners of the challenge.  Grand prize winner: Steve Wood.  Runner Ups: Marla Goodman, Dan Pick, Matt Kustes and Ronald Williams.

Big Congrats.  And see you on the next Betterific Innovation challenge!