The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


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The pudgy white vans of the US postal service have been a common sight in communities across America for years, and whether you live in big cities or rural towns, chances are you’ve probably seen them quite a few times. The postal service, while reaching its modern form in the early 70’s, has existed in various forms since the time of Ben Franklin and the founding fathers. Generations of Americans have required the mail to be both sent and delivered in a timely and efficient fashion, and whether the letters came on horseback or from car, legions of mailmen have diligently carried out this purpose expertly and with a level of finesse that only a mailman could manage.

But this organization surely must be steeped in conservatism and bureaucratic red tape, right? It must be almost impossible to actually be able to implement new, innovative, and fresh ideas, no?

This image, brought to you by Betterific’s own Micha Weinblatt:

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Shows an interesting path that the USPS is taking, and seems uncannily like an idea that you could find on Betterific’s web page. By placing an advertisement on the side of a USPS truck, it exposes the content to whoever has mail delivered to them. In a setting like New York City, for example, that impact is multiplied by the hundreds, if not thousands, of people who glance at the truck on any given day. It’s a bold and innovative way of advertising, and if an organization like the postal service could be brought on to help, imagine the innovative possibilities that lay in the future. It’s all about content and distribution, and it looks like the USPS has caught on.

Happy innovating!


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Betterific’s Top Weekly Ideas

Hey everybody! This past week has been pretty good in terms of ideas, and we’ve got five really good ones for this week’s Top Ideas blog post. Stay tuned for more ideas coming next week and remember, stay innovative people.

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Solomon Choi and the 16 Handles Meet-up

Betterific is all about entrepreneurship and innovation, and last night’s meet-up at the 16 Handles frozen yogurt shop in SoHo, New York encapsulated those qualities perfectly. In a party space behind the hustle and bustle of the store, 16 Handles CEO Solomon Choi hosted a riveting roundtable-like discussion about his story and the importance of innovation and entrepreneurial spirit. Coming on the heels of the 16 Handles Betterific campaign, which generated numerous concepts and suggestions, it was also a great opportunity for Betterific users to meet face-to-face in the first of hopefully many more events, and obviously great ideas were discussed and exchanged.

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Choi’s story begins as a child in southern California. Inspired by both the plethora of ice cream flavors at Baskin Robbins and the small, mom-and-pop-shop froyo stop that he worked at for a while, Choi mustered up the confidence to attract investors (his family and friends) and make the bold move to New York to start what would become a successful enterprise. After ceaselessly searching for a possible retail location, Choi opened his first shop in New York’s East Village, an area of the city with a high college student population, and within a few blocks of numerous competitors. Going up against such big names as Red Mango and Pinkberry, Choi developed his business with a level of determination and entrepreneurial spirit that has lead him to success; with dozens of stores around the Northeast and hundreds more opening around the world in years to come, 16 Handles has truly grown to become a very prosperous venture.

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The event, co-sponsored by Betterific, is part of a new emphasis on bringing together Betterific users and entrepreneurs to allow for innovation and growth. Part of the meet-up last night entailed the exchange and discussion of ideas, ranging from visual designs from Betterific’s own Tova Silverman to the suggestion to include cup dividers, allowing consumers to separate their froyo flavors (an idea currently in development), and from 16 Handles merchandise to Choco Taco like options. It also gave Solomon an opportunity to test some of his own innovative ideas, such as the inclusion of real fruit smoothies to the 16 Handles menu. Another idea came in the form of an all-natural fruit based “butter,” in apple or pumpkin flavors, to be used as toppings for autumnal flavors. All in all, it was a great night for both Betterific and 16 Handles. Many thanks to 16 Handles and Solomon Choi for hosting the event, and to Lara Nictora who coordinated the Betterific campaign and the event. To the people who attended, thank you for coming and we hope you enjoyed it, it was a great night and we look forward to many more!

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