The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

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The Press <3 Us

We’ve been really excited about all the press Betterific has been getting lately. Partnering up with Target has been a great experience. Check out what people have to say about it! Click on each screen shot to read the full article.

Behave Magazine

Behave Magazine


Advertising Age

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Advertising Age

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Betterific Enterprise

So… What is Betterific anyway?

You may already be aware of and fun things like Innovation Challenges that really connect individuals passionate about ideas with companies, but you may not know about all the great stuff we can do to help companies with things like product development, employee engagement and innovation.

Betterific is an Employee Innovation Platform that helps corporations easily crowdsource ideas and insights from their employees. We deliver innovative ideas and synthesized feedback to develop new products, cut excess fat from the organization, and improve both customer and employee experiences. There are different tools that we use to help with this.

Someone tasked with increasing employee engagement knows how important it is to give employees a voice. Realization of this goal is what Betterific can offer with our innovation management platform that offers an opportunity to give employees the ability to participate in team-wide, or company-wise, idea generation and idea validation initiatives.

For someone focused on innovation, it’s important to find an efficient and simple way to innovate and crowdsource ideas from all corners of your company and beyond. Our software helps keep everything in one place from concept to execution.

As a product developer, there’s quite a bit of responsibility–from generating all those ideas and keeping track of them to fleshing out the final product and launching it. Betterific is a great tool to use to keep everything running smoothly and to help create more profitable products. We have ways that help you brainstorm, a concept testing tool, and an area to collaborate and work all the details out with the people on your team.

Whether you fit one of these descriptions, or you just want to be a part of the collaboration revolution, Betterific is the tool to use to make your work fun, efficient, and innovative.

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Target+Betterific Products Hitting the Shelves!

It’s Back to College shopping time! (or just a good excuse to buy some fun stuff for small spaces). We’re really excited to announce the new Target + Betterific products. Some are even on the shelves already like this awesome sheet set. If I still slept on a Twin XL from my dorm days I’d buy these in a second. Target Product in stores!

Innovation is important when you have a small space and need some products to perform double duty. Target had the chance to co-create products designed to solve small space living pain points while still being super stylish. They were able to partner with us, the Betterific community, to launch a smart collection that makes small space living better.

We want to give a shout out to a few of the people who came up with some of the original ideas that turned into the featured products.

Kelly Williams              Matt Kane                Jesus Barba

Screen Shot 2015-08-02 at 9.54.20 PM     matt     Screen Shot 2015-08-02 at 9.43.15 PM

Meia Geddes            Jacob Perler              Jill Edwards

Screen Shot 2015-08-02 at 9.52.42 PM     Screen Shot 2015-08-02 at 9.59.14 PM     Screen Shot 2015-08-02 at 10.00.17 PM

Here are five of the seven featured products ranging from storage solutions to bedding and the original sketches that inspired them. To check out the full size images and descriptions click here:  Target + Betterific Products!

Williams, Geddes

Wouldn’t it be better if… Target sold a “window shade” to cover the window(s) that pulled down that you could write on. Easy-stick and erasable. Great for studying and group studying, too!!

Barbra, Kane

Wouldn’t it be better if… Target produced a line of fun wallpapers and wall decals that use static to stick so they don’t leave any residue when peeled away?

Calabro, Hull

Wouldn’t it be better if… Target designed a variety of fashionable & school-themed decals that could easily be applied/removed to dress those boring mini-fridges up?

Perler, Wintersteen, Kane

Wouldn’t it be better if… Target made a shelf that easily attached to your dorm-room bed designed for extra storage, a place to charge your gadgets and more?

Williams, Edwards, Kestler

Wouldn’t it be better if… Target sold a bed side table that also doubled as a laundry basket to store your “dirties” especially designed for small spaces?

Kane, Edwards

Wouldn’t it be better if… Target designed a shower curtain with interior pockets that could store shampoo bottles, loofas & more? It would even include a water-proof zippered pouch for your phone!

52 3 4 6

See if you can match up the sketches and the Betterifs with the final products. Leave a comment below with your thoughts. 

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Carpe Society Shoutout

So… there’s this app called Carpe Society that’s in the Apple app store now. I just downloaded it and I’m still not really sure what it is, but it seems pretty cool so far. Apparently, it’s “A funny social media game that helps people make new friends nearby.” It’s a swipe left, swipe right sort of thing, but with personality types (according to the website I’m an uberhipster and the app says I’m a Foodie) and potential friends. Check out what your personality profile is by answering three amusing questions here: Watch the launch video or download the app and get started on the real thing.

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So… we promised you guys some answers and now it’s time to deliver. Jonathan, Micha, Chip and I have responded accordingly below:

Q: What’s your favorite color?

Jonathan: I always prefer if I have a splash of orange in my sneakers, so let’s go with orange.

Micha: Magenta

Chip: Cerulean

Tatiana:I don’t even know what it’s called (phthalocyanine green maybe?), but this color is amazing.

Orange    Magenta

Cerulean    Phthalocyanine green

Q: Do you have anything interesting about yourself that you want to share?

Jonathan: I may or may not have been the supervising party when my toddler fell of a swing and fractured his leg 6 wks ago 😦


I have a guilty pleasure of playing Call of Duty.

I’m a wicked backgammon player.

I make a really good Israeli salad.

Chip: I collect antique woodworking tools

Tatiana: I have a Youtube channel where I post one-take covers with lots of mistakes of songs I like.

Q: What does Betterific have planned in the near future?

Jonathan: Interviews with top tech leaders and innovators

Micha: We’re building an idea workflow to help companies better execute, manage, and collaborate on the ideas generated on Betterific.

We’re also in the beginning stages of redesigning the site, based on user feedback and usage. It’ll feature a flat, streamlined look.

Q: What song have you been listening to a lot lately, or what’s your favorite this month?

Jonathan: Imagine Dragons – I Bet My Life

Micha: Cheerleader OMI

Chip: Paw Patrol theme song

Tatiana: I have a few that I’ve been stuck on. Here’s one I listened to while I was writing this post.

Remember, you can still ask us more questions whenever you want to. Also, if you happen to know what color green that is (or want to make up a new name for it) let me know by leaving a comment. My favorite color needs a name!

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5 Tech Tools to Help with Employee Engagement

Here at Betterific, we believe in a few things:

1. An engaged and happy workforce is a better workforce.

2. Positive company culture is the other half of a successful work environment.

There are tons of “tech tools” out there to help with both engaging employees and promoting company culture but out of all of them we have some favorites. We narrowed it down to our top five that we believe can really help reinforce a good company culture and help with employee engagement.


Company perks can help employees feel excited about the organization they’re working for. Aspire is like a one stop shop for perks and they make it easy to manage them too. It gives employees the chance to really choose which perks work best for them, making it a more personal experience.


Productivity and employee engagement go hand in hand. When someone feels as if they’re wasting time searching through emails and making unorganized lists, it’s difficult to be happy and fully engaged in work. Asana is a great way to bring everything together and collaborate in an easy way. We appreciate the transparency in the tasks and projects too. It’s something we use every day.


Slack makes work fun.  How?  It’s hard to explain, but it figured out a way to make the office cooler virtual (and sometimes private, just like the office cooler).  Communication is an important part of employee engagement. It’s team communication that’s all in one place easily searchable. Awesome.


Happy employees=happy company. Tinypulse is the way to measure that happiness and look at the data in a nice organized way through weekly employee happiness surveys. It’s important to know if your employees are doing well. A lot of companies can keep trudging through the work without realizing that there’s any sort of problem. Once something like unhappiness is identified, there’s a chance to fix it. It’s also really nice for employees to know you care enough to ask.

Betterific (that’s us!)

Innovation is key to your success as an organization, but also key to company morale. A company that continually asks “What’s the next product or service we need to offer?” is a company that keeps its employees challenged and energized.  Kevin Plank, who founded Under Armour (known for their sports performance t-shirt), has famously said, “Under Armour has not yet found the product that will define us.”  In other words, our work isn’t done.  Keep innovating. Keep throwing out crazy ideas.  Our idea management platform is a way to start organizing and innovating, moving one step closer to those crazy, world changing ideas. It gives employees a voice and flattens the hierarchy that can sometimes interfere with employee satisfaction. Innovation should be a ingrained in the culture, and a great way to do that is by having employees start to think how things could be better.

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Toyota Innovation Challenge Winners Announced!

Toyota was the first automotive company to benefit from our awesome community. The challenge asked us to think about what would make our visit to a car dealership amazing. There were lots of great ideas (84 to be exact) and it’s great to see all of them. We want to say thanks again to everyone who participated.

Now… time to announce the winners!

The grand prize winner, receiving a $200 Amazon gift card is… Dan Pick! Congrats! Dan submitted a lot of great Betterifis for this innovation challenge. One seemed to really stand out though, which was this great idea:

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The runner ups, winning a $25 Amazon gift card each are:

Jaideep KhandujaToyota Owners Meetup

Laurie Steiner – Kid Zone

Ryan Marimon – Car Info App

Allison KellerWeekend Test

Props to everyone who participated. Make sure you head over to Betterific and share more of your great ideas.