The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

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Wizards Betterific Fan Experience Contest Winners Announced!

We are happy to announce yet another successful close to a campaign on Betterific! Members of the site were asked to brainstorm innovative and creative ways to make the Wizards fan experience better by posting ideas on marketing, promotions, concessions, in-game entertainment and more. Betterific members had one week to post as many ideas as possible in order to be considered for a prize. At the end of the contest, the Wizards would consider all ideas that were submitted and select 5 winners who would receive tickets to a Wizards game. We had a lot of fun running the Wizards fan experience challenge on our site and here are the overall results:

136 ideas total were submitted

30% of the ideas were shared on facebook/twitter

Top themes: Vintage Bullets experience, in-game promotions on social media, new food items and concessions, technology integration, activating the fan base

The winners, who were chosen by the Wizards based on the overall creativity of their ideas, were: George Roche, Arthur Reinaltt, Rachel Sternstein, Jefferi, and Jammal Matthews. Below is a random sample of some of the ideas from our winners that were posted. (Please note that these ideas were not necessarily the ideas that were chosen by the Wizards for implementation.)

Wouldn't it be better if the Wizards promoted to young professionals already downtown with day-of "happy hour" tickets that go on sale an hour before game time at a reduced price. This could also generate a decent sized crowd around the Verizon Center for extra fan festivities.

Wouldn't it be better if the Wizards gave out different color t-shirts for the different seating levels, to make a red, white and blue stadium! 100 level with blue t-shirts, 200 level with white and 400 level with red?  It screams DC.

Wouldn't it be better if the Wizards had jumbo slices at the Verizon Center

Wouldn't it be better if the Verizon Center created local food nights where pop up vendors for specific games were features (i.e., bus boys and poets, dc brau, dolcezza, etc.?)

Wouldn't it be better if the Verizon Center had a play area for for children with wizards/magical things for when some kids get bored with the game?


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Betterific talks with WizardsXtra on Crowdsourcing for a Better Fan Experience


We’re excited to say that the Wizards Fan Experience Campaign on Betterific is going strong! As of this morning we have 91 ideas submitted! So far this campaign has also had a lot of traffic (over 600 views of our Wizards Campaign page). But we want more ideas! If you haven’t submitted an idea yet do it now! The campaign ends at midnight on Friday, March 28th! If you want a chance to win free tickets to a game and get to talk directly with the marketing team of the Wizards about your ideas then go now and submit your ideas, suggestions, feedback and comments! So far, we’ve really enjoyed seeing the wide variety of ideas that people have had and the comments being left by everyone.

To help raise awareness of the campaign, CEO and co-founder of Betterific, Micha Weinblatt, talked with the folks over at WizardsXtra about the campaign. WizardsXtra is the only Wizards radio show on the Ball Hogs Radio Network. We really enjoyed talking with Adam Bradley, Phil Parker-Walker, and Jammal Matthews and we loved hearing some of their ideas about how they would make the Wizards fan experience better. Listen to the interview here: Wizards Betterific Fan Campaign.

And just to show you what sort of ideas we’re seeing out there at this point, here are just a few of our favorites thus far:

Phillip Gary

Brad Cater

JefferiNick Castillo

Joshua Gilstein

Happy innovating!

Written by Gwen Gurley