We are happy to announce that Betterific has once again partnered with a fantastic company to help them crowdsource ideas for their business and engage with their customers. New York City based 16 Handles is giving crowdsourcing a go and will be running their campaign on Betterific’s site from April 10th to April 18th. A grand prize winner, who will be selected by 16 Handles, will receive free frozen yogurt for a year. 5 runner-up winners will receive $25 gift cards and all winners will have the opportunity to meet with the CEO and founder of 16 Handles, Solomon Choi, to discuss their ideas.
16 Handles is no stranger to trying new things when it comes to reaching out to their customers. In January of last year they received quite a lot of press with write-ups in Adage, Socialfresh, Suazmopolitan, and YFSmagazine (to name a few) because they were the first company ever to use Snapchat for advertising and marketing purposes. We are very excited to be working with such a great company that so many people love. Here’s a snapshot of some of the ideas people have already posted:
Written by Gwen Gurley
So many things have been happening in the Betterific world these last few weeks and we’ve been desperately trying to keep up with the whirlwind of activity. We are happy to report that we have a lot of campaigns with fantastic brands in the pipeline and we’ve been gaining new users every day. We love it when people get creative and great ideas get some attention, which is why we’re posting this past week’s top ten ideas! There are some fantastic ideas floating around on the site and we want them to get as much attention as possible. Take a gander below, visit the site to vote on them, and post a few of your own if you haven’t already!
P.S. This week we launched a new campaign with frozen yogurt chain 16 Handles on the site! If you like the idea of winning 1 year of free frozen yogurt or a $25 gift card and the chance to talk with the chain’s CEO and founder about your ideas, go to the site and let 16 Handles know how you would make the frozen yogurt experience even better!
Thank you to all of our top ten weekly idea posters! We love your ideas! Happy innovating!
Here at Betterific, we spend a good deal of time looking through the various ideas that are posted because it is extremely interesting to think about what effect they might have on our day to day lives if they were implemented. This is why we like to do guest blog posts and interviews with members of the Betterific community, so they can really hash out some of their ideas and get the brain juices flowing for the rest of us. We like how one idea usually breeds another so today we would like to share an idea that we thought particularly interesting from our fantastic Betterific innovator, Anne Mims Adrian. Here is Anne’s idea, which was voted one of the Betterific Weekly Top Ten a few weeks ago, and some more detail on her idea.
GG: When did you have this idea? What were you doing?
AMA: I thought of the idea of liking email messages several times before posting the idea to Betterific. Having a quick and nonintrusive way of saying “I like” an idea, a message, or a thought is a good way to respond to messages without having to add to the number of email messages we have to read. There are several occasions, both personal and professional situations, come to mind when “favoring” an email would be helpful. For instance, my daughter is a high school softball player. Around a few events, we, as parents, usually send email responses—the streams can become disruptive. The streams also can become overwhelming—several people chiming in with the same positive thoughts. Rather than replying with a written response, a nonintrusive way of favoring a message could reduce the noise. I suppose having a “thumbs down” also could reduce the number of emails too.
For work group emails, a “like” or a favored button could work as well. Anytime there is an idea or processed described, a “like” button could indicate a favored opinion for an email message.
GG: What is valuable about this idea? Why do you think people would want this?
AMA: A “like” button could be added to any email message by the receiver, the same way a message is marked as urgent by the sender. Sometimes we don’t need a full reply, but just an indication others agree. The “like” button could cut down on the number of email messages because people would not have to reply. Everyone who received the email message could see the number of likes and who liked the message. The record of likes takes up less space and uses fewer email messages for each person in the group.
GG: Who would you like to see adopt this idea? (Companies or groups)
AMA: The easiest way to implement this idea is to do it through enterprise systems, such as Microsoft Exchange/Outlook or in big systems like, Gmail and Yahoo mail. Within these systems, senders could see the “liked” email messages as they are marked, instead of having streams of email messages agreeing.
In January 2014, ConAgra returned to Betterific to run another campaign, this time to source ideas for marketing and product development for their frozen foods brands. An email was sent to our member base announcing the campaign, which ran the last two weeks of January.
For this campaign 125 ideas were submitted, 25 comments were written, the campaign page received 798 views and 43% of all ideas were shared to Facebook and Twitter. Betterific members’ suggestions revealed trends in consumers’ thoughts regarding packaging improvements, packaging marketing, promotions and new product development. All those who left feedback and suggestions for ConAgra’s frozen foods brands were automatically entered for the chance to win the grand prize $500 shopping spree and any runners-up would receive vouchers to purchase their favorite ConAgra frozen foods. Again, we were very pleased to see our member base respond so positively to the campaign and leave such wonderful ideas to make frozen foods better.
Our top prize winner for this campaign was Ken Griggs (32 lifetime betterifs). Here’s our favorite idea from Ken:
Our runner-up winners were Dan Pick (111 lifetime betterifs), Rajesh Nerliker (41 lifetime betterifs), Paul Benjou (8 lifetime betterifs), Grace Lo Porto (8 lifetime betterifs), Kimberly W. (32 lifetime betterifs), Jenniffer Eads (6 lifetime betterifs), Metro Power Yoga (221 lifetime betterifs), Luc Michaud (31 lifetime betterifs), and Meia Geddes (136 liftetime betterifs). Thank you once more to all of our wonderful Betterific members who contributed ideas. We truly appreciate their willingness to share their thoughts and contribute to making things better. Here is a highlight of some of our runner-up winners’ ideas. Happy innovating!
Written by Gwen Gurley
Here we go again! Betterific is all about crowdsourcing…and we love spreading the word! Kudos to Betterific co-founder Jonathan Schilit for his blog post on crowdsourcing in the Huffington Post! Click on the image to see the full article.
We’re excited to say that the Wizards Fan Experience Campaign on Betterific is going strong! As of this morning we have 91 ideas submitted! So far this campaign has also had a lot of traffic (over 600 views of our Wizards Campaign page). But we want more ideas! If you haven’t submitted an idea yet do it now! The campaign ends at midnight on Friday, March 28th! If you want a chance to win free tickets to a game and get to talk directly with the marketing team of the Wizards about your ideas then go now and submit your ideas, suggestions, feedback and comments! So far, we’ve really enjoyed seeing the wide variety of ideas that people have had and the comments being left by everyone.
To help raise awareness of the campaign, CEO and co-founder of Betterific, Micha Weinblatt, talked with the folks over at WizardsXtra about the campaign. WizardsXtra is the only Wizards radio show on the Ball Hogs Radio Network. We really enjoyed talking with Adam Bradley, Phil Parker-Walker, and Jammal Matthews and we loved hearing some of their ideas about how they would make the Wizards fan experience better. Listen to the interview here: Wizards Betterific Fan Campaign.
And just to show you what sort of ideas we’re seeing out there at this point, here are just a few of our favorites thus far:
Written by Gwen Gurley