The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.

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Credit Card Innovation Challenge

We just launched a new crowdsourcing innovation challenge with a financial institution to help dream up brilliant new ideas for a credit card company to wow its cardholders.

What’s your idea?

Already close to 150 ideas.  Lots of creativity brewing.  Sometimes you just need to engage your stakeholders! Kudos to this brand for going out to the crowd, to our memberbase of design thinkers, idea enthusiasts and brainstormers.

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New Innovation products we’re working on

Betterific Nation,

Just wanted to give you a bit of a sneak peak on a new innovation product we’re working on.

The Betterific platform helps brands co-create new concepts with our memberbase of design thinkers and ideation enthusiasts.  Our first product was our ideation and brainstorming product, which connects our members with each other over new and innovative ideas.  We then added a layer on top – the innovation challenge, where brands can sponsor ideation sessions.  Our second product was concept refinement.  We added an illustrator to the team and are helping bring the ideas to life.  These concepts are sketched up and then brought to the Betterific community for refinement.  Along the way, we’ve added design thinking services, to help brands better navigate the process and guide them through the user-centered approach to launching new products and services.

Brands have continued to ask us a simple question – once the ideas are generated, where/how can I collaborate with my team over the evaluation and execution of these ideas?  We’ve spent the last three months thinking through, prototyping, co-creating with our customers, and building a place for this collaboration to happen.  We call it Workflow.  See below for some screenshots.  We’d love your feedback.  Our goal is to roll this out by the end of May.  Thanks!


In this dynamic screenshot, we show the main list view.  Purpose =Make sense of all the ideas, by adding themes, and move them through  the innovation process by assigning statuses.  Routing of ideas

The purpose of this stage is to quickly evaluate ideas – each company can change the criteria to whatever they like, but the concept is the same.  Collaboratively evaluate the feasibility (cost, difficulty…) and impact of an idea, and flag your favorites, so you can determine as a team which ideas should move through.

Quick Evaluations

For a more in depth view of an idea, you click into the idea page itself.  Each expert invited to evaluate the idea can rate the idea, add their own notes and collaborate in the private comments section.  Any individual can then click through the evaluations to see both aggregate and criteria-level evaluations.

Idea Page

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ARF’s 2017 Innovators A-List

We’re pleased to announce that we were just selected to the Advertising Research Foundation’s 2017 list of innovators. They look for startups who are helping marketers and advertisers innovate in their field.

As a startup that connects brands with consumers to help dream up new products, marketing campaigns and services, we are a perfect match.

We’re exhibiting at the ARF Annual Conference in NYC today and tomorrow.  If you’re at the conference, let us know and reach out!

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Bringing Design Thinking into the classroom to prepare the next generation for the challenges of the future

Paul Kim, is a teacher at Colorado Academy and Co-Director of the Redi Lab, and is best known for using the design thinking process to teach History.  He is our design thinking guest blogger.

Paul is an innovator in the education space, who is not afraid to change things up and find new ways to connect with students.  Below, Paul lays the case for using design thinking in school.  In doing so, he offers a glimpse into the how and why.  How can you bring design thinking into your daily life and why it’s so critical.

Paul is forward thinking – explaining that with AI on the horizon our students need to excel at thinking critically, analysing situtations and offering value where computers cannot.  Read below for his insights and for hope about the future of education!  (He also has a Tedx talk on the subject!)

Differentiation by Design

by Paul Kim

When educators discuss differentiation, they are usually referring to how a lesson might be designed to meet the diverse learning needs of students within a classroom. But exponential change and acceleration over the past decade may reflect the need for a new focus in the discussion of differentiation in schools. Given the shifting capacities of both artificial intelligence and human intelligence, perhaps educators should be discussing differentiation in the context of teaching students how to act less like the “machines” – the software and algorithms – that have become so ubiquitous in modern life.


Events like the 2016 defeat of Go grandmaster Lee Sedol by Google’s computer program AlphaGo and the ongoing evolution of Amazon’s Alexa as well as Apple’s Siri suggest that the work of educators should be recalibrated to help students grow the characteristics that distinguish them most from machines. Making our classrooms into spaces where students are encouraged to be curious, empathetic, discerning, and creative would do this.


During the first 20 years of my career, I assigned an essay on 1st day of school and I did the things that most teachers do with homework, projects, and tests while emphasizing critical thinking skills. I honestly think that I can say that important things were being learned in my classroom but at the same time I knew that I could create an even better learning experience for my students.


So five years ago, I decided to use design thinking to overhaul my world history curriculum and transform it into a course called Global Perspectives in the 21st Century. As a part of this process, I taught my students how to use design thinking as a tool in their studies. My hope was to create more open-ended, personalized lessons to help students develop adaptable minds and a sense of agency – to help students think about big ideas.

Changes I have made in my classroom by using design thinking include:


— the elimination of tests

— a pass – fail grading policy during the 1st trimester to encourage metacognition

— mind mapping to explore historical questions that cannot be simply Google searched

— disassembling and reassembling bicycles to learn process and logic

— programming Lego robots to grow familiar with computational thinking

— writing and performing spoken word poetry to inspire creativity

— projects to redesign cities using insights from different perspectives


In general, the goal through all of this has been to engage students in deeper learning as they study the world. In specific terms, I believe that the use of design thinking in classrooms can lead to student outcomes such as these:

empathize students will: ask better questions • gain insight into different points of view • be less impulsive •

be more observant • learn to deconstruct ideas – issues • understand the logic within curriculum • move beyond the obvious in their thinking • learn to listen more effectively

define students will: purposefully evaluate & synthesize ideas – information • organize ideas – information logically & creatively • practice saliency determination • identify root problems, issues, & causes • better understand nuance • recognize patterns & context • become persistent in thought processes


ideate students will: become more creative & innovative thinkers by using imagination as a generative tool • learn the value of failure while learning to work fast under pressure • understand the relationship between questions & analysis • grow as visual thinkers • practice collaboration • have fun


prototype students will: understand that there is more than one way to complete a task • develop a wider range of their academic skills • grow as strategic thinkers • think in abstractions & metaphors • become smart risk takers • make & break stuff • write better • become more resilient


test students will: learn how to better use feedback • present ideas – information with more purpose • experience the realities of collaboration & honest assessment • evaluate ideas – information with a more critical sensibility • strive for more comprehensive understandings • become more self-aware



To track progress in my efforts as a part of the design thinking process, I have consistently asked students for feedback in different forms. The following are quotations from some of that student feedback:


“I feel more creative…. I am challenging and analyzing what I’m being told more.”


“[This class helps me] develop the mindset not only as a student but as a person to not be satisfied with the obvious and to stretch for further connections.”


“It is very engaging and requires a healthy amount of knowledge and risk taking.”


“I am learning to think for myself. We learn to not just go to Google for the answers but to look other places.”


“It really screws me up in other classes where there are black and white answers.”


We live in an amazing world at an amazing time. The past decade in particular has been unique in its exponential impact as witnessed by the rise of the iPhone, Facebook, and IBM’s Watson (for more on the impact of 2007 click here). Design thinking itself has had a role in this, as most Silicon Valley technology firms use the process to innovate in their work. Given the demonstrated value of design thinking in improving the learning capacities of technology, it is no surprise that design thinking is also being used to strengthen schools across the country. I hope that my own story as a teacher who has found design thinking to be a positive, disruptive force multiplier in the classroom contributes to the spread of a design thinking ethos in our education system.


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Guest Blog Post: How to plan for creativity; The power of divergent and convergent ideation

We are excited to bring you Joyce Wycoff, an author and expert on gratitude and creativity.  She is a thinker and a doer.  She started an innovation conference in the mid 90s, before innovation was a buzzword.

The Betterific memberbase is comprised of design thinkers, product developers, and smart creatives.  So we like to bring content that helps expand the mind around creativity and brainstorming.  Below is Joyce’s version of breaking down the science of creativity.  It is reposted with her permission.

At Betterific, we faciliatate both convergent (thru our crowdsourced innovation challenges) and divergent thinking (thru our concept refinement and crowdselect challenges). Read below to get smart; reach out to us if you’re interested in learning more about tapping into Betterific’s crowd of design thinkers to rethink your products and services.

Creativity can seem like magic — and it is — but it can also be clarified by understanding the underlying phases and principles plus one very important rule. Read on to learn more!

Creativity can seem like magic — and it is — but it can also be clarified by understanding the underlying phases and principles plus one very important rule.
There are two phases of creativity:

  1. Divergence: Stimulating new thinking by diversifying and exploring; and
  2. Convergence: Refining and choosing the best possibilities.


Each phase has a series of five operating principles which happen to fit neatly into the acronym Swami Soars! (If you hate acronyms, feel free to ignore it.)

There is one over-riding rule of creativity:

Separate the two phases. Trying to diverge and converge at the same time makes people crazy and sucks the juice out of the creative process, leaving you with pale, lifeless ideas.

Divergence principles – SWAMI

While there are hundreds of divergence techniques, they basically relate to five simple principles. Once you understand these principles, you can easily add to your Divergence toolkit without feeling overwhelmed.

The job of all divergence tools is to stimulate new thinking. Here are the five basic action principles (stated as verbs) inherent in all these tools:

Suppose: Putting yourself in imaginary situations switches on new ways of thinking. Suppose you were from Mars, what would this problem look like? Suppose you were six years old or three feet tall, what would the future look like to you? Suppose you could smash all the assumptions around this issue?

Wander: Wandering through new territory with an open mind vacuums up new connections and linkages. For instance, you can wander through hardware or antique stores, new magazines or conferences, random images or analogies from nature.

Associate: Deliberately create new linkages between objects, ideas, events, people, or processes. As you link things together that normally are not connected, you begin to see new relationships and new possibilities.

Morph: Change various aspects of the situation, make the familiar strange and the strange familiar.

Inquire: Questions create openings. A great question can unravel a mystery like a kitten batting a ball of twine. Finding those great questions that open minds and the secrets of the universe is a learned skill based on some simple principles and practice.


Convergence Principles – SOARS!

There are almost as many convergence techniques as there are divergence ones. However, again they relate to five basic principles. The job of convergence tools is to make sense of what is often an overwhelming number of possibilities, to narrow down the choices in order to make an intelligent decision. Here are the five action principles (again stated as a verb) all convergence tools relate to:

Sort: In order to make sense of what is often hundreds of possibilities, they need to be grouped into meaningful categories. Categories might be related to time, feasibility, market demand, availability of resources, type of possibility or any other category that would bring order out of the chaos.

Order: Possibilities within a viable categories can be ranked against pre-established criteria to create an order of preference.

Adapt: Once likely possibilities have been identified, they can be expanded and adapted to create even better ideas.

Refine: Likely possibilities need to be bullet proofed to find the weak spots and possible failure points.

Select: Ideas are only ideas until they are implemented and to be implemented, they need to be “owned.” Getting the right people to take ownership in the idea is a critical piece of the process.


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Interview with an Innovator: Dennis G Pitcock

Today, we welcome Dennis Pitcock to the innovator’s circle.  Dennis has been the runners up a number of times and recently won one of our Private Innovation Challenges around energy bars.  Congrats!  Dennis is not just an ideator and a brainstormer, but he’s an entrepreneur.  It’s no wonder he continually ranks at the top of our crowdsourcing competitions.  He’s also got a killer beard and great taste in t-shirts.  See below to learn more about his startup, his hopes for Betterific and some inspiration when it comes to brainstorming on Betterific.  We’ve really taken a liking to the Google Talk he references below on creativity – thanks for the tip.


Micha: What do you do when you’re not brainstorming on Betterific? Dennis G. Pitcock: Teaching myself how to code and build a startup called Jauntify. Betterific is a great way to take a break from it all and keep my mind fresh.

MW: Tell us something about you that we wouldn’t know from your resume. DGP: I love to travel but hate spending too little time at one place. I like to stay somewhere for at least a month, and really get to know the people and culture, and feel like a local.

MW: What books do you recommend on ideation, creativity or innovation? DGP: I really want to read David Burkus “The Myths of Creativity”. I watched his Google Talk on Youtube and he was great. Perhaps I’ll use this giftcard to finally get it.

MW: What BIG idea are you thinking about/sitting on?  DGP: Already there with a super eary stage startup that is transitioning from the project phase to a business phase. We, at Jauntify, are trying to make it easier for you to find and compare things to do before you travel. We’re up and running for the Philadelphia area now, and can’t wait to grow and really take on this challenge

MW: When you get an invitation to join a Betterific innovation challenge, how do you approach the challenge?  Any good techniques you want to share? DGP: I read the challenge 2 or 3 times to make sure I didn’t miss something which could easily be done in all the new-challenge-excitement. Also, being the first person lay down the good idea really gives you an advantage. I believe good ideas come to anyone, so you have to get yours up fast.

MW: What have you enjoyed most about the Betterific platform? And what do you like most about the community? DGP: I like how people add comment on ideas. This challenge was excelllent in getting the community engaged. I try to comment often and hope others are motivated to comment more too. Everyone has their good ideas, but by bouncing these ideas off like minded people is what makes them become great.

MW: If you were CEO for a day, what would you improve about the platform? DGP: I’d try to make it more collaborative than competitive, motivating people to work together to beat the challenge. I feel like the competitiveness is hindering the innovation potential. It seems as if (especially on the earlier challenges), some members were hesitant to upvote or comment on competing ideas, which might win. The lesser the upvotes, the lesser visibility an idea could get, and the lesser the comments, the less an idea could be refined. There most likely is the perfect blend of competition and collaboration that applies to each challenge. I remember the first time I played the ‘Pandemic’ board game, where we all had to work together. It was fun and it would be great to see this kind of collaboration taking on innovation too.

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Non monetary incentives

We just received a wonderful email from one of our members.  She loves the Betterific community, finds tremendous value in the brainstorming and connection with other members and companies.

In the spirit of Betterific, She has some innovative suggestions!  And we’re implementing her ideas immediately (see below).  She’s encouraging us to think through rewards beyond our current roster of incentives.

With our crowdsourcing, design-thinking innovation challenges, here is the rewards that winners get:

-(1) Grand prize wins between $350-500. (4-5) Runners Up win between $25-50

-We inform the winners which of their ideas performed best and why.  We let them know how the clients reacted and why.

-The grand prize winner gets featured our blog, in an interview where they talk about where they find their creative genius.

The Betterific member suggested we endorse them on LinkedIn for Design thinking, ideation and brainstorming. Great idea!  We are implementing that idea immediately.  If you have other ideas for incentives, we’re listening.