The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


Leave a comment

Betterific Business (explained) and New Features!

Hi lovers of innovation, ideation and imagination:

At Betterific we’re firing on all cylinders–pushing the envelope of how we can crowdsource innovation.  So what do we work on, on a daily basis?

The Betterific memberbase: Keeping our members engaged–thru weekly emails, innovation challenges, and overall great content.

The Betterific website: What new features should we be adding to make our members happy?  What new features should we be creating to connect our members with brands?  What new features can we create to help make the product development process easier more efficient, more social, and more fun?

Bringing brands on board: We work hard to bring brands like: Target, World Kitchen, Vitamin Water, Coca-Cola, McDonald’s, ConAgra, Arby’s, the Washington Nationals, the Washington Wizards, 16 handles…and others onto our platform to host innovation challenges and get ideas through the product development process–from ideation, to evaluation.

Building out our private label Betterific for internal innovation: A year and a half after building out Betterific.com large Fortune 500 brands approached us, asking if they could bring our style of crowdsourcing innovation to their employees.  Repurpose Betterific for their internal use, so employees can connect with managers across the organziation.  This helps flatten the hierarchy, encourages innovation, and helps the C suite get a better understanding of what’s happening down the line.  We’ve deployed a number of our internal employee innovation programs, and they have been tremendously successful.  Saving companies millions of dollars, engaging employees, and inspiring new innovative products and services.

Now, back to the purpose of this post.  New features on Betterific.com!

-Comment editing: We launched the ability to edit your own comments!

The Evaluation zone: Following Target’s overwhelming productive “Dorm Room Innovation Challenge” they asked us to help conceive of a product where they could bring their favorite ideas back out to the community to evaluate them.  We then created the Evaluation zone, a private room for our members to rate, vote, and comment on their favorite concepts.  Target mocked up their favorite ideas (as suggested by our memberbase) and revealed their creations in this room.  It’s a very exciting evolution of Betterific.com – in addition to helping to source  the ideas, we can now help evaluate them as well.Cooler-ottoman

That’s all for now, folks.  Thanks again for joining Betterific, and making it the community that it is today.

Advertisements


Leave a comment

Betterific’s First Product Launch!

My fellow Betterificers, tomorrow, Friday July 17th, will be a special day. Why, you ask? Because with the help of our friends over at Dormify, for the first time ever, a Betterif has been transformed from an online idea to a consumer product, and will be featured on the Today Show!

The product, more specifically, solves a problem faced by many around the world. For too long, people have fumbled with fitted bed sheets, spending too much time questioning which corner goes where and not enough time actually making the bed. If there was a simple label or graphic on the sheet illustrating the proper way to fit it, countless time could be saved. And finally, thanks to the diligence of the Betterific team and the quality of the idea, Dormify has begun to produce and sell the product (which can be purchased here).

The improved fitted bed sheet represents one of the first tangible products to come from the Betterific labs, and if you would like to see one of your ideas possibly come to fruition, then join Betterific here. We’re always on the lookout for innovative souls to keep our innovation train chugging along.


Leave a comment >

The world cup is often heralded as one of the greatest cross-cultural sporting events in the world, rivaling or even surpassing the appeal of the Olympics. And this year’s competition has been truly historic, with a number of large upsets and nail-biting, gritty matches. And here at Betterific, we’re about to close up shop and head to the nearest bar to watch our boys play Belgium. To honor one of the greatest sporting events in history, I present to you a fine collection of world cup related Betterifs, straight from the creative geniuses who keep Betterific moving and shaking. Image Image Image Image   Image   And last but not least, we have this gem of a Betterif: Image


Leave a comment

Top Weekly Ideas

Hey fellow Betterific-ers, this past week in ideas has been really productive and interesting. The top ideas are pure gold, with some really innovative ideas that, if implemented, have the potential to really make serious waves. But to be honest, Betterific is so full of innovation and good stuff that it isn’t surprising that these ideas came up. But without further adieu, here are the ideas:

Image

Image

Image

Image

Image

Image

Image


Leave a comment

Top Weekly Ideas

Hey folks! So with the world cup already in progress, I want to take this time to make a shout out to Team USA! Even though we tied yesterday it was an amazing game to watch. I hope you all have been watching some matches, because the world cup is awesome. To help you pass the time between games, and to sate your appetites for all things Betterific, here I present last week’s top ideas!

Image

 

Image

 

Image

 

Image

Image

Betterific gets write up in crowdsouring.org editorial


Leave a comment

Betterific gets written up by Crowdsourcing.org!

Betterific gets write up in crowdsouring.org editorial

 

We are very pleased about a little bit of press that we got recently from crowdsourcing.org, the crowdsourcing industry’s foremost online publication. Betterific CEO and co-founder, Micha Weinblatt, talked with Senior Editor Anton Root at crowdsourcing.org about what Betterific does, how we hope to grow and what is in store for our company. We definitely have some things in the pipeline that we hope will excite our user base and be even more beneficial to the brands and companies that we are trying hard to engage with through our platform. Please take a look at the article and share!

Happy innovating!


Leave a comment

Top Weekly Ideas

Hello to all my faithful Betterific readers and posters! This week’s collection of top ideas is pure quality, with ideas calling for things like box pickup services offered by moving companies to basing student loans off of the quality of the college and the likelihood of graduates receiving a job afterwards. It’s posts like these that make me proud of the community Betterific has created, and all I have to say is keep moving and keep shaking. Together we can innovate a better world. Browse the posts below, and remember to share with everyone!

Image

Image

Image

Image

Image

Image

Image