The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


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16 Handles Betterific Challenge – Winners Announced!

Um, that looks delicious...  (Image by Justine on the blog Hoboken Girl)

Um, that looks delicious… (Image by Justine on the blog Hoboken Girl)

Betterific has had a busy April, running both the 16 Handles and Coke/McDonald’s Challenges, not to mention the current Washington Nationals campaign that has been running since April 25th and will end on May 5th, 2014 at 3pm (there’s still time to give the Nats your best ideas)! Needless to say, the Betterific team really enjoyed working with 16 Handles on their customer experience campaign. We had a great time talking with their team during the set-up of the campaign and we are excited to help such a young and inspiring new company, headed by their amazing CEO Solomon Choi. We also hope to follow-up with 16 Handles several weeks from now to do a case study on their campaign, find out what worked for them and what didn’t and to come up with a better idea of best practices to implement when companies crowdsource for product development and marketing. While we always enjoy the process of seeing what ideas come about when people start brainstorming for companies, coming up with new and creative ways for making the frozen yogurt experience better was certainly a lot of fun and it’s a good thing frozen yogurt is healthy because there were definitely some serious cravings happening as a result of intense fro-yo idea generation.

Now, back to the winners! The campaign ran from April 8th to April 18th during which time Betterific members were able to post their ideas on the site for how to make the 16 Handles customer experience better.  111 ideas were submitted with the top themes identified in creative marketing, special events, community involvement, new products and fro-yo accessories. The grand prize winner would receive free frozen yogurt for a year and 5 runner-up winners would each receive a $25 16 Handles gift card. In addition, all winners were to be given the chance to meet face-to-face with CEO Solomon Choi to discuss their ideas and their passion for frozen yogurt.

Our grand prize winner was Sara Levin and our 5 runner-up winners were Luke Bornheimer, Tovah Silbermann, Ashley Smith, Ari Polsky, and Diane Lipson. Below are a few of our favorite ideas posted by the winners. (Please note that these ideas are not necessarily the ideas that were selected by 16 Handles for implementation.)

Wouldn't it be better if 16 Handles sold reusable plastic cups that you could buy then reuse at the store and get a discount.

Wouldn't it be better if 16 Handles had a blending machine that allowed customers to blend their yogurt and toppings into a Blizzard-type concoction?

Wouldn't it be better if 16 Handles had suggested recipe guides by the fro-yo counter (Example: S'mores Ice Cream Cup -Graham Cracker Yogurt, topped with hot fudge and marshmallows).

Wouldn't it be better if 16 Handles had a froyo sandwich (ice cream sandwich) station

Wouldn't it be better if 16 Handles had a starbucks style membership system/gold card.

Wouldn't it be better if 16 Handles sold thin pieces of chocolate that could serve as cup dividers so your flavors don't mix together?

Ok, we’re going to get some fro-yo… Happy innovating!

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The Coke/McDonald’s Challenge on Betterific – Winners Announced!

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The winners of Betterific’s Coke/McDonald’s Challenge have been announced! The competition was fierce and all the ideas were amazing. We honestly have to say this was one of the best challenges we’ve run on Betterific and we are very happy with the results. Just to recap, Betterific members were asked to brainstorm innovative and creative ways to make the Coca-Cola experience at McDonald’s better. From April 8th to April 18th Betterific members posted their ideas on new products, new services, and interesting marketing campaigns. One grand prize winner was to be selected for a $500 gift card and 5 runner-up winners would each receive a  $50 McDonald’s gift card.

Over the course of 10 days, 125 ideas were submitted (35% of which were shared to Facebook and Twitter). Several themes were identified amongst all the ideas that were submitted including: new menu inspirations, beverage accessories, healthy options, vintage experiences, loyalty and customization.

Our grand prize winner was Metro Power Yoga (she’s got 260 lifetime betterifs!), and our 5 runner-up winners were Ann Murtha, Benjamin Shirazi, Tony Busko, Kelly Williams, and Jordy Clements.

Here a few of the ideas that we liked which our various winners posted during the challenge. (Please note that these ideas are not necessarily those ideas that were selected by Coke or McDonald’s for implementation.)

Wouldn't it be better if you could make your own coke infusions at McDonald's when you ordered a coke by adding syrups like almond or raspberry or coconut...

Wouldn't it be better if Coca-cola/McDonald's had frozen coca-cola (and Diet Coke and Cherry Coke) during the summer?

Wouldn't it be better if Coke/McDonald's had incentives to recycle or reuse your cup. $.50 refills.Wouldn't it be better if Coca-cola/McDonald's came out with a slow-cooked Cola-Barbecue Pulled Pork Sandwich? With or without coleslaw on top! Delicious summertime fun!

Wouldn't it be better if Coke would use pure cane sugar and avoidusing high fructose corn syrup in their drinks.

Wouldn't it be better if McDonald's offered a healthy value meal that paired a salad with Coca-Cola's Odwalla juices.

Thanks to all our Betterific members for being such great innovators!


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Wizards Betterific Fan Experience Contest Winners Announced!

We are happy to announce yet another successful close to a campaign on Betterific! Members of the site were asked to brainstorm innovative and creative ways to make the Wizards fan experience better by posting ideas on marketing, promotions, concessions, in-game entertainment and more. Betterific members had one week to post as many ideas as possible in order to be considered for a prize. At the end of the contest, the Wizards would consider all ideas that were submitted and select 5 winners who would receive tickets to a Wizards game. We had a lot of fun running the Wizards fan experience challenge on our site and here are the overall results:

136 ideas total were submitted

30% of the ideas were shared on facebook/twitter

Top themes: Vintage Bullets experience, in-game promotions on social media, new food items and concessions, technology integration, activating the fan base

The winners, who were chosen by the Wizards based on the overall creativity of their ideas, were: George Roche, Arthur Reinaltt, Rachel Sternstein, Jefferi, and Jammal Matthews. Below is a random sample of some of the ideas from our winners that were posted. (Please note that these ideas were not necessarily the ideas that were chosen by the Wizards for implementation.)

Wouldn't it be better if the Wizards promoted to young professionals already downtown with day-of "happy hour" tickets that go on sale an hour before game time at a reduced price. This could also generate a decent sized crowd around the Verizon Center for extra fan festivities.

Wouldn't it be better if the Wizards gave out different color t-shirts for the different seating levels, to make a red, white and blue stadium! 100 level with blue t-shirts, 200 level with white and 400 level with red?  It screams DC.

Wouldn't it be better if the Wizards had jumbo slices at the Verizon Center

Wouldn't it be better if the Verizon Center created local food nights where pop up vendors for specific games were features (i.e., bus boys and poets, dc brau, dolcezza, etc.?)

Wouldn't it be better if the Verizon Center had a play area for for children with wizards/magical things for when some kids get bored with the game?

 


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Betterific Travel Contest Winner – Meet Meia Geddes

One of our winner's betterifs from the Travel Site Contest

One of our winner’s betterifs from the Travel Site Contest

Did you ever wonder how travel sites could be made better? After just booking a trip to China I think I have about a dozen ideas floating around in my head that would vastly improve that experience. And so have many of our Betterific members. Every month or so we have sponsored campaigns on Betterific to give our members a specific topic to post ideas about with the chance to win a fantastic prize. A few months ago we had a campaign done in partnership with Spark Experience that was sponsored by an anonymous company looking to enter the travel space. For our Travel Site Contest we sent out an email to our member base asking them to brainstorm and post ideas on how to improve travel sites.

Here are a few examples of some of my favorite Betterifs from this campaign:

An example of a high ranking betterif on Betterific.com

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Betterif2

A travel site contest betterif posted on betterific.com

The campaign ran for two weeks with a grand total of 217 Betterifs posted by members. As an incentive, the contest offered a $500 voucher to travel anywhere in the continental US. Our winner, Meia Geddes, is a dedicated Betterific member with 120 (and counting) Betterifs of her own.

Below is an annotated interview with our illustrious contest winner!

GG: Tell me a little bit about how you got started using Betterific.

MG: I began using Betterific around May 2013, and ever since, I’ve felt like I’m missing out if I don’t go on Betterific every week or so to see the list of “Recent” ideas posted. I tend to like trying different online platforms, but often abandon them—for taking up too much psychological space, creating too much noise, lacking meaning, and so on—yet there’s nothing like the experience of discovering or creating a new idea, and I think that’s why I keep returning to Betterific.

GG: For the travel website campaign that you won, you were selected as the winner based on the overall quality of all your travel related ideas. Are you passionate about travel? Which of your ideas did you like the best? Can you elaborate a little bit on that idea?

MG: I’m very passionate about travel, and am privileged to have had the chance to travel quite a bit, especially with family located in different geographical regions. I think my favorite idea for the Travel Contest was, “Wouldn’t it be better if there was a travel website that, after you completed booking a destination, compiled and suggested geography-specific literature based on ratings from Goodreads or Amazon, for where you were going.” This was a really specific idea, but I liked its cross-disciplinary nature. I get excited about ideas that involve an intersection between two seemingly disparate realms. I guess I would argue that experiencing a landscape through literature enriches one’s lived experience of that space and that all travelers should consider reading texts that involve the places they are traveling to.

GG: What was the prize? Have you used it? Are you happy you won?!

MG: The prize was a roundtrip ticket for up to $500 to travel anywhere in the Continental U.S. and I’ve used it for a ticket between the East Coast and Seattle, WA, to travel to my cousin’s wedding this March. I was thrilled to have won!

GG: Why do you like using Betterific?

MG: I love ideas. I view Betterific as an inherently optimistic, future-oriented site. Its very existence has made me think more particularly about different problems I encounter in daily life and how they might be solved. After coming up with an idea, I always Google it to see if it’s already been implemented—more often than not, it has been, and I feel this tremendous surge of pride for human innovation (and a bit of a let down that I wasn’t the one to come up with the idea in the first place!).

GG: What “betterif” could you give us right now off the top of your head?

MG: Given that Google has Science Fair Contests for students ages 13-18, I might suggest something like “Wouldn’t it be better if Google offered prose and poetry contests to students under age 18.”  Maybe a “Best Websites Contest” (most innovative, best graphics, etc.) could be fun as well.

Thank you Meia for being such a wonderful Betterific user!

Written by Gwen Gurley