The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


Leave a comment

16 Handles Betterific Challenge – Winners Announced!

Um, that looks delicious...  (Image by Justine on the blog Hoboken Girl)

Um, that looks delicious… (Image by Justine on the blog Hoboken Girl)

Betterific has had a busy April, running both the 16 Handles and Coke/McDonald’s Challenges, not to mention the current Washington Nationals campaign that has been running since April 25th and will end on May 5th, 2014 at 3pm (there’s still time to give the Nats your best ideas)! Needless to say, the Betterific team really enjoyed working with 16 Handles on their customer experience campaign. We had a great time talking with their team during the set-up of the campaign and we are excited to help such a young and inspiring new company, headed by their amazing CEO Solomon Choi. We also hope to follow-up with 16 Handles several weeks from now to do a case study on their campaign, find out what worked for them and what didn’t and to come up with a better idea of best practices to implement when companies crowdsource for product development and marketing. While we always enjoy the process of seeing what ideas come about when people start brainstorming for companies, coming up with new and creative ways for making the frozen yogurt experience better was certainly a lot of fun and it’s a good thing frozen yogurt is healthy because there were definitely some serious cravings happening as a result of intense fro-yo idea generation.

Now, back to the winners! The campaign ran from April 8th to April 18th during which time Betterific members were able to post their ideas on the site for how to make the 16 Handles customer experience better.  111 ideas were submitted with the top themes identified in creative marketing, special events, community involvement, new products and fro-yo accessories. The grand prize winner would receive free frozen yogurt for a year and 5 runner-up winners would each receive a $25 16 Handles gift card. In addition, all winners were to be given the chance to meet face-to-face with CEO Solomon Choi to discuss their ideas and their passion for frozen yogurt.

Our grand prize winner was Sara Levin and our 5 runner-up winners were Luke Bornheimer, Tovah Silbermann, Ashley Smith, Ari Polsky, and Diane Lipson. Below are a few of our favorite ideas posted by the winners. (Please note that these ideas are not necessarily the ideas that were selected by 16 Handles for implementation.)

Wouldn't it be better if 16 Handles sold reusable plastic cups that you could buy then reuse at the store and get a discount.

Wouldn't it be better if 16 Handles had a blending machine that allowed customers to blend their yogurt and toppings into a Blizzard-type concoction?

Wouldn't it be better if 16 Handles had suggested recipe guides by the fro-yo counter (Example: S'mores Ice Cream Cup -Graham Cracker Yogurt, topped with hot fudge and marshmallows).

Wouldn't it be better if 16 Handles had a froyo sandwich (ice cream sandwich) station

Wouldn't it be better if 16 Handles had a starbucks style membership system/gold card.

Wouldn't it be better if 16 Handles sold thin pieces of chocolate that could serve as cup dividers so your flavors don't mix together?

Ok, we’re going to get some fro-yo… Happy innovating!


Leave a comment

The Coke/McDonald’s Challenge on Betterific – Winners Announced!

hero_pdt_coke_0

The winners of Betterific’s Coke/McDonald’s Challenge have been announced! The competition was fierce and all the ideas were amazing. We honestly have to say this was one of the best challenges we’ve run on Betterific and we are very happy with the results. Just to recap, Betterific members were asked to brainstorm innovative and creative ways to make the Coca-Cola experience at McDonald’s better. From April 8th to April 18th Betterific members posted their ideas on new products, new services, and interesting marketing campaigns. One grand prize winner was to be selected for a $500 gift card and 5 runner-up winners would each receive a  $50 McDonald’s gift card.

Over the course of 10 days, 125 ideas were submitted (35% of which were shared to Facebook and Twitter). Several themes were identified amongst all the ideas that were submitted including: new menu inspirations, beverage accessories, healthy options, vintage experiences, loyalty and customization.

Our grand prize winner was Metro Power Yoga (she’s got 260 lifetime betterifs!), and our 5 runner-up winners were Ann Murtha, Benjamin Shirazi, Tony Busko, Kelly Williams, and Jordy Clements.

Here a few of the ideas that we liked which our various winners posted during the challenge. (Please note that these ideas are not necessarily those ideas that were selected by Coke or McDonald’s for implementation.)

Wouldn't it be better if you could make your own coke infusions at McDonald's when you ordered a coke by adding syrups like almond or raspberry or coconut...

Wouldn't it be better if Coca-cola/McDonald's had frozen coca-cola (and Diet Coke and Cherry Coke) during the summer?

Wouldn't it be better if Coke/McDonald's had incentives to recycle or reuse your cup. $.50 refills.Wouldn't it be better if Coca-cola/McDonald's came out with a slow-cooked Cola-Barbecue Pulled Pork Sandwich? With or without coleslaw on top! Delicious summertime fun!

Wouldn't it be better if Coke would use pure cane sugar and avoidusing high fructose corn syrup in their drinks.

Wouldn't it be better if McDonald's offered a healthy value meal that paired a salad with Coca-Cola's Odwalla juices.

Thanks to all our Betterific members for being such great innovators!


Leave a comment

Wizards Betterific Fan Experience Contest Winners Announced!

We are happy to announce yet another successful close to a campaign on Betterific! Members of the site were asked to brainstorm innovative and creative ways to make the Wizards fan experience better by posting ideas on marketing, promotions, concessions, in-game entertainment and more. Betterific members had one week to post as many ideas as possible in order to be considered for a prize. At the end of the contest, the Wizards would consider all ideas that were submitted and select 5 winners who would receive tickets to a Wizards game. We had a lot of fun running the Wizards fan experience challenge on our site and here are the overall results:

136 ideas total were submitted

30% of the ideas were shared on facebook/twitter

Top themes: Vintage Bullets experience, in-game promotions on social media, new food items and concessions, technology integration, activating the fan base

The winners, who were chosen by the Wizards based on the overall creativity of their ideas, were: George Roche, Arthur Reinaltt, Rachel Sternstein, Jefferi, and Jammal Matthews. Below is a random sample of some of the ideas from our winners that were posted. (Please note that these ideas were not necessarily the ideas that were chosen by the Wizards for implementation.)

Wouldn't it be better if the Wizards promoted to young professionals already downtown with day-of "happy hour" tickets that go on sale an hour before game time at a reduced price. This could also generate a decent sized crowd around the Verizon Center for extra fan festivities.

Wouldn't it be better if the Wizards gave out different color t-shirts for the different seating levels, to make a red, white and blue stadium! 100 level with blue t-shirts, 200 level with white and 400 level with red?  It screams DC.

Wouldn't it be better if the Wizards had jumbo slices at the Verizon Center

Wouldn't it be better if the Verizon Center created local food nights where pop up vendors for specific games were features (i.e., bus boys and poets, dc brau, dolcezza, etc.?)

Wouldn't it be better if the Verizon Center had a play area for for children with wizards/magical things for when some kids get bored with the game?

 


Leave a comment

NYC Froyo Shop 16 Handles partners with Betterific to Crowdsource Deliciousness

16 Handles Frozen Yogurt Site Snapshot

Get in on the action with the latest campaign on Betterific.com!

We are happy to announce that Betterific has once again partnered with a fantastic company to help them crowdsource ideas for their business and engage with their customers.  New York City based 16 Handles is giving crowdsourcing a go and will be running their campaign on Betterific’s site from April 10th to April 18th. A grand prize winner, who will be selected by 16 Handles, will receive free frozen yogurt for a year. 5 runner-up winners will receive $25 gift cards and all winners will have the opportunity to meet with the CEO and founder of 16 Handles, Solomon Choi, to discuss their ideas.

16 Handles is no stranger to trying new things when it comes to reaching out to their customers. In January of last year they received quite a lot of press with write-ups in Adage, Socialfresh, Suazmopolitan, and YFSmagazine  (to name a few) because they were the first company ever to use Snapchat for advertising and marketing purposes. We are very excited to be working with such a great company that so many people love. Here’s a snapshot of some of the ideas people have already posted:

Wouldn't it be better if 16 Handles had a mobile app that let you pay, earn points, and other fun things!Wouldn't it be better if sixteen handles also sold shakes where you could choose to fill up a cup of frozen yogurt and then have it mixed up into a shake.

Wouldn't it better if 16 handles sold reusable plastic cups that you could buy and then reuse at the store and get a discount.

Wouldn't it be better if 16 Handles had cup dividers so we could sample zillions of delicious flavors in one cup?!

Happy innovating!

Written by Gwen Gurley


Leave a comment

Betterific talks with WizardsXtra on Crowdsourcing for a Better Fan Experience

WizardsXtra

We’re excited to say that the Wizards Fan Experience Campaign on Betterific is going strong! As of this morning we have 91 ideas submitted! So far this campaign has also had a lot of traffic (over 600 views of our Wizards Campaign page). But we want more ideas! If you haven’t submitted an idea yet do it now! The campaign ends at midnight on Friday, March 28th! If you want a chance to win free tickets to a game and get to talk directly with the marketing team of the Wizards about your ideas then go now and submit your ideas, suggestions, feedback and comments! So far, we’ve really enjoyed seeing the wide variety of ideas that people have had and the comments being left by everyone.

To help raise awareness of the campaign, CEO and co-founder of Betterific, Micha Weinblatt, talked with the folks over at WizardsXtra about the campaign. WizardsXtra is the only Wizards radio show on the Ball Hogs Radio Network. We really enjoyed talking with Adam Bradley, Phil Parker-Walker, and Jammal Matthews and we loved hearing some of their ideas about how they would make the Wizards fan experience better. Listen to the interview here: Wizards Betterific Fan Campaign.

And just to show you what sort of ideas we’re seeing out there at this point, here are just a few of our favorites thus far:

Phillip Gary

Brad Cater

JefferiNick Castillo

Joshua Gilstein

Happy innovating!

Written by Gwen Gurley


Leave a comment

Betterific Teams with the Washington Wizards to Crowdsource Innovative Fan Experience

We are happy to announce that Betterific and the Washington Wizards have come together to find the next big idea to help improve the fan experience. We can’t wait to see what ideas all of our amazing members will come up with. So, if you’re a fan, post your ideas now! The contest runs until next Friday, March 28th at midnight and 5 winners will receive two tickets to a Wizards game. Just be sure to add the tag “Washington Wizards” to your idea in order for it to be considered in the contest. Winners will also get the chance to speak directly with the Wizards marketing team about their ideas. Now how do you like that for a direct line to the ear of the upper ups?

We’re also super excited about this campaign because we got some press for it!  Check out this write up by Billy Mitchell from In The Capital!

InTheCapitalWriteUp