The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


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Betterific’s Top Ten Weekly Ideas

Here’s a quick look at the top ten weekly ideas from this past week. As you’ll see, a lot of the ideas we’ve decided to feature are very¬†imaginative ūüôāWouldn't it be better if companies sold packages of ONE flavor (e.g. bag of red skittles, package of orange Starbursts, bag of white jellybeans?)

Wouldn't it be better if Facebook had a "Spoiler Report" option, similar to spam except it turns comments/posts into "This may be a spoiler. Click to Reveal," if a few people report it.

Wouldn't it be better if while in the waiting room at a doctor's office one nurse tested everyone for the prerequisite testings such as blood pressure and weight etc. This would alleviate hours of wasted time of staff and patients throughout the day.

Wouldn't it be better if there were an additive you could put into mop water that remains visible until a bit after it dries, so that you could see where you have mopped and where you have not

Wouldn't it be better if McDonald's had cups you could write on , with some markers at the "beverage bar" for you to get artistic with

Wouldn't it be better if the Southwest Airlines site allowed you to search for flights to/from all NYC area airports in one search as most other airlines do. Currently you can only search by individual airport.

Wouldn't it be better if you could prioritize your wedding registry list, so that people knew what you wanted NOW!

Wouldn't it be better if containers of gummy vitamins had a super wide opening so that you could reach the last ones stuck to the bottom?

Wouldn't it be better if gchat used the same spellcheck tool that google search does? (i.e. my google search always knows what word I want to spell, but I constantly baffle gcaht)

Wouldn't it be better if Twitter would allow you to sort your lists alphabetically instead of when the list was made

 

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NYC Froyo Shop 16 Handles partners with Betterific to Crowdsource Deliciousness

16 Handles Frozen Yogurt Site Snapshot

Get in on the action with the latest campaign on Betterific.com!

We are happy to announce that Betterific has once again partnered with a fantastic company to help them crowdsource ideas for their business and engage with their customers. ¬†New York City based 16 Handles¬†is giving crowdsourcing a go and will be running their campaign on Betterific’s site from April 10th to April 18th. A grand prize winner, who will be selected by 16 Handles, will receive free frozen yogurt for a year. 5 runner-up winners will receive $25 gift cards and all winners will have the opportunity to meet with the CEO and founder of 16 Handles, Solomon Choi, to discuss their ideas.

16 Handles is no stranger to trying new things when it comes to reaching out to their customers. In January of last year they received quite a lot of press with write-ups in Adage, Socialfresh, Suazmopolitan, and YFSmagazine ¬†(to name a few) because¬†they were the first company ever to use Snapchat for advertising and marketing purposes. We are very excited to be working with such a¬†great company that so many people love. Here’s a snapshot of some of the ideas people have already posted:

Wouldn't it be better if 16 Handles had a mobile app that let you pay, earn points, and other fun things!Wouldn't it be better if sixteen handles also sold shakes where you could choose to fill up a cup of frozen yogurt and then have it mixed up into a shake.

Wouldn't it better if 16 handles sold reusable plastic cups that you could buy and then reuse at the store and get a discount.

Wouldn't it be better if 16 Handles had cup dividers so we could sample zillions of delicious flavors in one cup?!

Happy innovating!

Written by Gwen Gurley


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Starbucks’ Crowdsourcing Success

The home screen of the My Starbucks Idea webpage

As promised, we’re going to take a closer look at how the crowdsourcing side of social media marketing can be successfully utilized by examining the runaway victory¬†of Starbucks’ own platform for innovation and customer feedback, My Starbucks Idea. Starbuck’s initiated its corowdsourcing platform in March 2008, garnering it a position as one of the first corporate adopters of social media engagement. In¬†its first year it generated over 70,000 ideas directly from consumers, and now that six years have passed the site has truly impressive stats: just over 190,000 ideas submitted, approximately 300 of which have been implemented by Starbucks.

One might say that’s a pretty low conversion¬†rate of ideas into actions, however, in the end it’s not just about the ideas or how actionable they are. Here’s a list of just a few of the benefits that Starbuck’s is receiving from crowdsourcing:

Free Ideas.¬†Obviously, Starbucks has received ideas for free from customers regarding exactly what they want. These ideas and the fact that even a mere portion of them are implemented by the company provide¬†Starbucks with a huge amount of 1) customer loyalty (“Starbucks listens to me!”) and 2)¬†an edge over its competition, especially as regards a comprehensive rewards program for consumers. Interestingly enough, the Starbucks platform is open to the public so anyone can view the ideas, including the competition. But in the end, it’s Starbucks that gets the most benefit¬†because they were the ones who asked and its their customers who are posting the ideas.

Direct Customer Interactions.¬†The My Starbucks Idea platform allows users to interact with each other, vote for ideas, and comment. Through the site, Starbucks gets a direct line into those interactions, allowing them to see what ideas are really taking off and what concerns they should be addressing first to help improve their customers’ experiences. However, it’s not only customers who are posting on the site. Employees of the stores and of the corporate side are posting as well. It’s easy to see that the platform garners attention from people on all sides of the equation, which is a truly important element when considering the value of engagement and loyalty. We might even go so far as to say that it helps Starbucks fight the “cold corporate facade” that so many companies suffer from by creating a community of engaged users.

Validation. One of the first ideas that was implemented from the Starbucks platform was based on the suggestion of a user who wanted the ability to pay with his mobile phone at the Starbucks drive-thru. This idea, in all likelihood, had probably already been discussed a number of times by various executives. Once the idea was posted on the site, people started voting for it and leaving comments encouraging the adoption of the idea, Starbucks no longer had a reason to put off the investments needed for the technology to implement this idea.

Human Collaboration.¬†The fact is, people like to be involved and nothing is more annoying than when a company makes numerous changes involving things that nobody cares about. Your customers and employees are strictly speaking, despite the cliche’, your very best asset. In any service industry, you should be listening to the people you serve and to those who are serving them for you. A company is still just a group of people trying to work together, and in order to do that effectively you need as much human collaboration as possible. The My Starbucks Idea site has brought in ideas from Starbucks baristas, letting the company know about small but important things they want to see changed. This of course leads to happier individuals who represent your company, which in turn leads to happier end customers.

There are of course other considerations that companies need to consider when undertaking a crowdsourcing campaign for any length of time. If you’re going to ask for ideas you need to have a plan regarding how you will separate out the most valuable¬†ones and how you might implement them. This is where the learning curve with crowdsourcing really comes in, requiring a fair amount of work from numerous individuals inside a company. Starbucks made the commitment to crowdsourcing and they’ve had great success with it. Of course, we all want to know more about how Starbucks has handled issues like idea selection and implementation. But stay tuned for a future blog post in which we will delve into some of those issues and how different companies are handling them. Happy innovating!

Starbucks Wow

Written by Gwen Gurley