The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


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Big News!

About a week ago, the host of the Hobson & Holtz Report, a man named Shel Holtz, interviewed Betterific co-founder Micha Weinblatt and posted the interview in podcast form on their website!

The report itself, described as a “weekly commentary on public relations and technology,” has a strong online presence and enabled listeners to hear the story surrounding the creation of Betterific. The podcast itself makes for some great listening, and the accompanying article goes into some detail about Mr. Weinblatt’s past experiences in entrepreneurship.

Here’s the link to the page: http://forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_betterific_co_founder_micha_weinblatt

And remember to share with friends, family, and everyone!

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The pudgy white vans of the US postal service have been a common sight in communities across America for years, and whether you live in big cities or rural towns, chances are you’ve probably seen them quite a few times. The postal service, while reaching its modern form in the early 70’s, has existed in various forms since the time of Ben Franklin and the founding fathers. Generations of Americans have required the mail to be both sent and delivered in a timely and efficient fashion, and whether the letters came on horseback or from car, legions of mailmen have diligently carried out this purpose expertly and with a level of finesse that only a mailman could manage.

But this organization surely must be steeped in conservatism and bureaucratic red tape, right? It must be almost impossible to actually be able to implement new, innovative, and fresh ideas, no?

This image, brought to you by Betterific’s own Micha Weinblatt:

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Shows an interesting path that the USPS is taking, and seems uncannily like an idea that you could find on Betterific’s web page. By placing an advertisement on the side of a USPS truck, it exposes the content to whoever has mail delivered to them. In a setting like New York City, for example, that impact is multiplied by the hundreds, if not thousands, of people who glance at the truck on any given day. It’s a bold and innovative way of advertising, and if an organization like the postal service could be brought on to help, imagine the innovative possibilities that lay in the future. It’s all about content and distribution, and it looks like the USPS has caught on.

Happy innovating!


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Betterific’s Top Weekly Ideas

Hey everybody! This past week has been pretty good in terms of ideas, and we’ve got five really good ones for this week’s Top Ideas blog post. Stay tuned for more ideas coming next week and remember, stay innovative people.

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Solomon Choi and the 16 Handles Meet-up

Betterific is all about entrepreneurship and innovation, and last night’s meet-up at the 16 Handles frozen yogurt shop in SoHo, New York encapsulated those qualities perfectly. In a party space behind the hustle and bustle of the store, 16 Handles CEO Solomon Choi hosted a riveting roundtable-like discussion about his story and the importance of innovation and entrepreneurial spirit. Coming on the heels of the 16 Handles Betterific campaign, which generated numerous concepts and suggestions, it was also a great opportunity for Betterific users to meet face-to-face in the first of hopefully many more events, and obviously great ideas were discussed and exchanged.

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Choi’s story begins as a child in southern California. Inspired by both the plethora of ice cream flavors at Baskin Robbins and the small, mom-and-pop-shop froyo stop that he worked at for a while, Choi mustered up the confidence to attract investors (his family and friends) and make the bold move to New York to start what would become a successful enterprise. After ceaselessly searching for a possible retail location, Choi opened his first shop in New York’s East Village, an area of the city with a high college student population, and within a few blocks of numerous competitors. Going up against such big names as Red Mango and Pinkberry, Choi developed his business with a level of determination and entrepreneurial spirit that has lead him to success; with dozens of stores around the Northeast and hundreds more opening around the world in years to come, 16 Handles has truly grown to become a very prosperous venture.

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The event, co-sponsored by Betterific, is part of a new emphasis on bringing together Betterific users and entrepreneurs to allow for innovation and growth. Part of the meet-up last night entailed the exchange and discussion of ideas, ranging from visual designs from Betterific’s own Tova Silverman to the suggestion to include cup dividers, allowing consumers to separate their froyo flavors (an idea currently in development), and from 16 Handles merchandise to Choco Taco like options. It also gave Solomon an opportunity to test some of his own innovative ideas, such as the inclusion of real fruit smoothies to the 16 Handles menu. Another idea came in the form of an all-natural fruit based “butter,” in apple or pumpkin flavors, to be used as toppings for autumnal flavors. All in all, it was a great night for both Betterific and 16 Handles. Many thanks to 16 Handles and Solomon Choi for hosting the event, and to Lara Nictora who coordinated the Betterific campaign and the event. To the people who attended, thank you for coming and we hope you enjoyed it, it was a great night and we look forward to many more!

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16 Handles Betterific Challenge – Winners Announced!

Um, that looks delicious...  (Image by Justine on the blog Hoboken Girl)

Um, that looks delicious… (Image by Justine on the blog Hoboken Girl)

Betterific has had a busy April, running both the 16 Handles and Coke/McDonald’s Challenges, not to mention the current Washington Nationals campaign that has been running since April 25th and will end on May 5th, 2014 at 3pm (there’s still time to give the Nats your best ideas)! Needless to say, the Betterific team really enjoyed working with 16 Handles on their customer experience campaign. We had a great time talking with their team during the set-up of the campaign and we are excited to help such a young and inspiring new company, headed by their amazing CEO Solomon Choi. We also hope to follow-up with 16 Handles several weeks from now to do a case study on their campaign, find out what worked for them and what didn’t and to come up with a better idea of best practices to implement when companies crowdsource for product development and marketing. While we always enjoy the process of seeing what ideas come about when people start brainstorming for companies, coming up with new and creative ways for making the frozen yogurt experience better was certainly a lot of fun and it’s a good thing frozen yogurt is healthy because there were definitely some serious cravings happening as a result of intense fro-yo idea generation.

Now, back to the winners! The campaign ran from April 8th to April 18th during which time Betterific members were able to post their ideas on the site for how to make the 16 Handles customer experience better.  111 ideas were submitted with the top themes identified in creative marketing, special events, community involvement, new products and fro-yo accessories. The grand prize winner would receive free frozen yogurt for a year and 5 runner-up winners would each receive a $25 16 Handles gift card. In addition, all winners were to be given the chance to meet face-to-face with CEO Solomon Choi to discuss their ideas and their passion for frozen yogurt.

Our grand prize winner was Sara Levin and our 5 runner-up winners were Luke Bornheimer, Tovah Silbermann, Ashley Smith, Ari Polsky, and Diane Lipson. Below are a few of our favorite ideas posted by the winners. (Please note that these ideas are not necessarily the ideas that were selected by 16 Handles for implementation.)

Wouldn't it be better if 16 Handles sold reusable plastic cups that you could buy then reuse at the store and get a discount.

Wouldn't it be better if 16 Handles had a blending machine that allowed customers to blend their yogurt and toppings into a Blizzard-type concoction?

Wouldn't it be better if 16 Handles had suggested recipe guides by the fro-yo counter (Example: S'mores Ice Cream Cup -Graham Cracker Yogurt, topped with hot fudge and marshmallows).

Wouldn't it be better if 16 Handles had a froyo sandwich (ice cream sandwich) station

Wouldn't it be better if 16 Handles had a starbucks style membership system/gold card.

Wouldn't it be better if 16 Handles sold thin pieces of chocolate that could serve as cup dividers so your flavors don't mix together?

Ok, we’re going to get some fro-yo… Happy innovating!


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The Coke/McDonald’s Challenge on Betterific – Winners Announced!

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The winners of Betterific’s Coke/McDonald’s Challenge have been announced! The competition was fierce and all the ideas were amazing. We honestly have to say this was one of the best challenges we’ve run on Betterific and we are very happy with the results. Just to recap, Betterific members were asked to brainstorm innovative and creative ways to make the Coca-Cola experience at McDonald’s better. From April 8th to April 18th Betterific members posted their ideas on new products, new services, and interesting marketing campaigns. One grand prize winner was to be selected for a $500 gift card and 5 runner-up winners would each receive a  $50 McDonald’s gift card.

Over the course of 10 days, 125 ideas were submitted (35% of which were shared to Facebook and Twitter). Several themes were identified amongst all the ideas that were submitted including: new menu inspirations, beverage accessories, healthy options, vintage experiences, loyalty and customization.

Our grand prize winner was Metro Power Yoga (she’s got 260 lifetime betterifs!), and our 5 runner-up winners were Ann Murtha, Benjamin Shirazi, Tony Busko, Kelly Williams, and Jordy Clements.

Here a few of the ideas that we liked which our various winners posted during the challenge. (Please note that these ideas are not necessarily those ideas that were selected by Coke or McDonald’s for implementation.)

Wouldn't it be better if you could make your own coke infusions at McDonald's when you ordered a coke by adding syrups like almond or raspberry or coconut...

Wouldn't it be better if Coca-cola/McDonald's had frozen coca-cola (and Diet Coke and Cherry Coke) during the summer?

Wouldn't it be better if Coke/McDonald's had incentives to recycle or reuse your cup. $.50 refills.Wouldn't it be better if Coca-cola/McDonald's came out with a slow-cooked Cola-Barbecue Pulled Pork Sandwich? With or without coleslaw on top! Delicious summertime fun!

Wouldn't it be better if Coke would use pure cane sugar and avoidusing high fructose corn syrup in their drinks.

Wouldn't it be better if McDonald's offered a healthy value meal that paired a salad with Coca-Cola's Odwalla juices.

Thanks to all our Betterific members for being such great innovators!


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Wizards Betterific Fan Experience Contest Winners Announced!

We are happy to announce yet another successful close to a campaign on Betterific! Members of the site were asked to brainstorm innovative and creative ways to make the Wizards fan experience better by posting ideas on marketing, promotions, concessions, in-game entertainment and more. Betterific members had one week to post as many ideas as possible in order to be considered for a prize. At the end of the contest, the Wizards would consider all ideas that were submitted and select 5 winners who would receive tickets to a Wizards game. We had a lot of fun running the Wizards fan experience challenge on our site and here are the overall results:

136 ideas total were submitted

30% of the ideas were shared on facebook/twitter

Top themes: Vintage Bullets experience, in-game promotions on social media, new food items and concessions, technology integration, activating the fan base

The winners, who were chosen by the Wizards based on the overall creativity of their ideas, were: George Roche, Arthur Reinaltt, Rachel Sternstein, Jefferi, and Jammal Matthews. Below is a random sample of some of the ideas from our winners that were posted. (Please note that these ideas were not necessarily the ideas that were chosen by the Wizards for implementation.)

Wouldn't it be better if the Wizards promoted to young professionals already downtown with day-of "happy hour" tickets that go on sale an hour before game time at a reduced price. This could also generate a decent sized crowd around the Verizon Center for extra fan festivities.

Wouldn't it be better if the Wizards gave out different color t-shirts for the different seating levels, to make a red, white and blue stadium! 100 level with blue t-shirts, 200 level with white and 400 level with red?  It screams DC.

Wouldn't it be better if the Wizards had jumbo slices at the Verizon Center

Wouldn't it be better if the Verizon Center created local food nights where pop up vendors for specific games were features (i.e., bus boys and poets, dc brau, dolcezza, etc.?)

Wouldn't it be better if the Verizon Center had a play area for for children with wizards/magical things for when some kids get bored with the game?