The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


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Top Weekly Ideas

Hey fellow Betterific-ers, this past week in ideas has been really productive and interesting. The top ideas are pure gold, with some really innovative ideas that, if implemented, have the potential to really make serious waves. But to be honest, Betterific is so full of innovation and good stuff that it isn’t surprising that these ideas came up. But without further adieu, here are the ideas:

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Top Weekly Ideas

Hey folks! So with the world cup already in progress, I want to take this time to make a shout out to Team USA! Even though we tied yesterday it was an amazing game to watch. I hope you all have been watching some matches, because the world cup is awesome. To help you pass the time between games, and to sate your appetites for all things Betterific, here I present last week’s top ideas!

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Top Weekly Ideas

Hello to all my faithful Betterific readers and posters! This week’s collection of top ideas is pure quality, with ideas calling for things like box pickup services offered by moving companies to basing student loans off of the quality of the college and the likelihood of graduates receiving a job afterwards. It’s posts like these that make me proud of the community Betterific has created, and all I have to say is keep moving and keep shaking. Together we can innovate a better world. Browse the posts below, and remember to share with everyone!

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Top Weekly Ideas

Hey everyone, last week we had a great assortment of ideas featured on Betterific, ranging from fat camp for dogs to Facebook throwback Thursdays. Feel free to explore the ideas below, they’re innovative and interesting to think about. And as always, feel free to share share share!!!!

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Betterific’s Top Weekly Ideas

Hey everybody! This past week has been pretty good in terms of ideas, and we’ve got five really good ones for this week’s Top Ideas blog post. Stay tuned for more ideas coming next week and remember, stay innovative people.

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The Weekly Top Ten Betterific Ideas

We’ve been a little busy at Betterific this past week, so we’re running a little behind on a few things, one of which is the Weekly Top Ten Ideas from this past week (May 5th). But we certainly didn’t want to skip any of these fantastic and unique ideas. Stay tuned for more great ideas and upcoming campaigns!

Wouldn't it be better if #GoogleMaps and #Waze had a way to mark a route impassable during a weather emergency?

Wouldn't it be better if phone makers developed technology that allowed you to have two phones near each other sync up when playing a song, so that you can get a louder speaker effect?

Wouldn't it be better if the Nats used a t-shirt cannon, instead of just throwing the t-shirts. And style it like a Revolutionary War cannon, let George fire it!

Wouldn't it be better if subways provided hand sanitizer dispensers (government provided or private sector provided) while exiting the train station?

Wouldn't it be better if using Netflix, you can socially share a movie or TV show directly with friends via email, Facebook, or Twitter after viewing?

Wouldn't it be better if Seamless Delivery offered free refrigerator shelf labels for roommates to split up their fridge. If they were branded Seamless, I would be reminded to just order dinner instead of just looking at my fridge.

Wouldn't it be better if rechargeable batteries could tell you when they just can't hold a charge anymore?

Wouldn't it be better if there were an appliance that could be placed in a toilet that analyzed the contents of one's poop and pee and sent the results to one's cellphone or otherwise displayed the results.

Wouldn't it be better if curbside recycling bins had little baskets you could hook on for disposing of batteries and prescription medication.Wouldn't it be better if Starbucks (or any coffee/fast casual shop) gave discounts to people who came into their locations with their bike helmets, during national bike to work day (5/16/2014)!

Happy innovating!


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16 Handles Betterific Challenge – Winners Announced!

Um, that looks delicious...  (Image by Justine on the blog Hoboken Girl)

Um, that looks delicious… (Image by Justine on the blog Hoboken Girl)

Betterific has had a busy April, running both the 16 Handles and Coke/McDonald’s Challenges, not to mention the current Washington Nationals campaign that has been running since April 25th and will end on May 5th, 2014 at 3pm (there’s still time to give the Nats your best ideas)! Needless to say, the Betterific team really enjoyed working with 16 Handles on their customer experience campaign. We had a great time talking with their team during the set-up of the campaign and we are excited to help such a young and inspiring new company, headed by their amazing CEO Solomon Choi. We also hope to follow-up with 16 Handles several weeks from now to do a case study on their campaign, find out what worked for them and what didn’t and to come up with a better idea of best practices to implement when companies crowdsource for product development and marketing. While we always enjoy the process of seeing what ideas come about when people start brainstorming for companies, coming up with new and creative ways for making the frozen yogurt experience better was certainly a lot of fun and it’s a good thing frozen yogurt is healthy because there were definitely some serious cravings happening as a result of intense fro-yo idea generation.

Now, back to the winners! The campaign ran from April 8th to April 18th during which time Betterific members were able to post their ideas on the site for how to make the 16 Handles customer experience better.  111 ideas were submitted with the top themes identified in creative marketing, special events, community involvement, new products and fro-yo accessories. The grand prize winner would receive free frozen yogurt for a year and 5 runner-up winners would each receive a $25 16 Handles gift card. In addition, all winners were to be given the chance to meet face-to-face with CEO Solomon Choi to discuss their ideas and their passion for frozen yogurt.

Our grand prize winner was Sara Levin and our 5 runner-up winners were Luke Bornheimer, Tovah Silbermann, Ashley Smith, Ari Polsky, and Diane Lipson. Below are a few of our favorite ideas posted by the winners. (Please note that these ideas are not necessarily the ideas that were selected by 16 Handles for implementation.)

Wouldn't it be better if 16 Handles sold reusable plastic cups that you could buy then reuse at the store and get a discount.

Wouldn't it be better if 16 Handles had a blending machine that allowed customers to blend their yogurt and toppings into a Blizzard-type concoction?

Wouldn't it be better if 16 Handles had suggested recipe guides by the fro-yo counter (Example: S'mores Ice Cream Cup -Graham Cracker Yogurt, topped with hot fudge and marshmallows).

Wouldn't it be better if 16 Handles had a froyo sandwich (ice cream sandwich) station

Wouldn't it be better if 16 Handles had a starbucks style membership system/gold card.

Wouldn't it be better if 16 Handles sold thin pieces of chocolate that could serve as cup dividers so your flavors don't mix together?

Ok, we’re going to get some fro-yo… Happy innovating!