The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


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Top Ten Ideas of the Week! Microsoft, Starbucks, Google and Instagram look out!

Coca Cola and McDonald's Betterific Crowdsourcing Campaign Image

16 Handles Betterific Crowdsourcing Campaign ImageThe past few weeks Betterific has been running some great campaigns on the site, including 16 Handles Fro-yo, Coca-cola and McDonald’s. We love combing through all the ideas to see what things people are posting, which is why we take such great pride in our top ten ideas of the week announcements. Below is a list of those ideas that we’ve most enjoyed recently. Oh, and would you believe that there is actually a “Morgan Freeman” betterifs page? Well, there is!

 

Stay tuned for more!

 

Wouldn't it be better if all coffee shops made their ice with coffee instead of water so when they make their iced drinks they don't get watered down.

Wouldn't it be better if when an email bounces back, there is an immediate option to correct email address and resend the same text

Wouldn't it be better if Instagram allowed to create albums for grouping pictures around different types of events and exeperiences!

Wouldn't it be better if there were an ocean version of a Safari. Deep in the sea, so you could interact with the mammals and fish in their natural habitat.

Wouldn't it be better if 16 Handles let customers guess the weight of their concoctions at the register, and if they guessed correctly, their fro-yo were free!?

Wouldn't it be better if Coca-Cola/McDonald's made a kid's cup that included a scratch panel so the kids could put their names or other mark on their drinks and know who's was who's after they'd been running around for 20 minutes.

Wouldn't it be better if you could click on the heading of a Word document to quickly rename it.

Wouldn't it be better if the NY subway didn't use the exact same noise for "enter" as it used for "swipe again".

Wouldn't it be better if you could subscribe to an email service to provide brief daily summaries of favorite television shows.

Wouldn't it be better if there was Morgan Freeman voice changer. It'd be great to use these in presentations. Maybe an app?

 

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How to Crowdsource Effectively for Your Company

There is a lot of information on crowdsourcing and also quite a few examples of who’s done it. In today’s blog post, Betterific would like to share three articles that are particularly insightful regarding the value of crowdsourcing and how best to manage it.

1) 3-real world tips to get your crowdsourcing on – by Jane Park for Inc.com

3 Real World Tips to Get Your Crowdsourcing On

Ms. Jane Park is a former executive from Starbucks who has since founded her own beauty products business. If you’ve read any of our previous posts, you’ll know that Starbuck’s has had huge success with their own crowdsourcing platform MyStarbucksIdea. Ms. Park’s new business, Julep, uses crowdsourcing for product development. “For many companies, crowdsourcing is most valuable for product development and marketing–two areas where customer feedback is worth its weight in gold. At Julep, we’ve integrated the wisdom of the crowds directly into the product development process, creating over 300 new beauty products in 2013 alone based almost entirely on customer feedback,” writes Ms. Park.

The three tips this veteran maven gives are:

Go all in.

Pick one or two focus areas.

Ask the right question.

This is a fantastic article, so please do read it for Ms. Park’s full advice if you’re tentatively exploring crowdsourcing as a tool for your own product development or marketing campaigns.

2) B2B Crowdsourcing: Product development effort boosts sales by 17% and new product sales 37% – by David Kirkpatrick for MarketingSherpa.com

Marketing Sherpa is a research institute specializing in tracking what works in all aspects of marketing

This article is in fact a case study published by Marketing Sherpa, a research institute specializing in tracking what works in all aspects of marketing. We find this case study particularly interesting because it focuses on a B2B company, Madison Electric Products, in a particularly un-glamorous industry – electrical products for electricians.

Here’s a short tid-bit from the article:

“Fisher said the team was coming up with ideas to provide value in the industry, and understood adding new products that electricians would find useful would be a powerful marketing tool. ‘We could spend months and months trying to dream up ideas, going through prototyping and focus groups,’ said Fisher. ‘We decided that we wanted to crowdsource our new product development through our social channels.’ This effort accomplished a couple of goals: – Shortened the product development lifecycle, – Created new products that were validated by Madison’s customers because they were designed by the customers.”

The highlights from this case study:

Crowdsource new product development.

Keep the process simple.

Promote the effort through social channels.

Promote the online portal through multiple channels (not just digital).

Utilize innovative channels to become an industry thought leader.

This too is a fantastic example of how a company can draw huge benefits from crowdsourcing in an effective and organized way. Be sure to read this article because Madison saw big increases in their sales as a result of these efforts.

3) 3 Retail Crowdsourcing Tips to Increase Participation – by Retail Category Consultants, RetailConsultant.ca 

3 Retail Crowdsourcing Tips to Increase Participation

This article is written by Retail Category Consultants, a Canadian retail consultancy firm with clients across North America in the grocery, specialty, department store and drug segments. Here again you’ll find some good insight into how to run a successful crowdsourcing campaign.

What should you do according to this article?

Use existing customers first. 

Let Participants know they matter. 

Promote through PR communications to maximize audience reach.

Be sure to read through these articles carefully and prepare a plan on how to effectively utilize this fantastic marketing and product development tool. On behalf of the Betterific crowdsourcing happy community, thanks for reading and happy innovating!

Written by Gwen Gurley


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Betterific’s Top Ten Weekly Ideas

Here’s a quick look at the top ten weekly ideas from this past week. As you’ll see, a lot of the ideas we’ve decided to feature are very imaginative 🙂Wouldn't it be better if companies sold packages of ONE flavor (e.g. bag of red skittles, package of orange Starbursts, bag of white jellybeans?)

Wouldn't it be better if Facebook had a "Spoiler Report" option, similar to spam except it turns comments/posts into "This may be a spoiler. Click to Reveal," if a few people report it.

Wouldn't it be better if while in the waiting room at a doctor's office one nurse tested everyone for the prerequisite testings such as blood pressure and weight etc. This would alleviate hours of wasted time of staff and patients throughout the day.

Wouldn't it be better if there were an additive you could put into mop water that remains visible until a bit after it dries, so that you could see where you have mopped and where you have not

Wouldn't it be better if McDonald's had cups you could write on , with some markers at the "beverage bar" for you to get artistic with

Wouldn't it be better if the Southwest Airlines site allowed you to search for flights to/from all NYC area airports in one search as most other airlines do. Currently you can only search by individual airport.

Wouldn't it be better if you could prioritize your wedding registry list, so that people knew what you wanted NOW!

Wouldn't it be better if containers of gummy vitamins had a super wide opening so that you could reach the last ones stuck to the bottom?

Wouldn't it be better if gchat used the same spellcheck tool that google search does? (i.e. my google search always knows what word I want to spell, but I constantly baffle gcaht)

Wouldn't it be better if Twitter would allow you to sort your lists alphabetically instead of when the list was made

 


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Betterific’s top ten weekly ideas – Listen up Whole Foods, Foursquare, Kickstarter, and UPS!

So many things have been happening in the Betterific world these last few weeks and we’ve been desperately trying to keep up with the whirlwind of activity. We are happy to report that we have a lot of campaigns with fantastic brands in the pipeline and we’ve been gaining new users every day. We love it when people get creative and great ideas get some attention, which is why we’re posting this past week’s top ten ideas! There are some fantastic ideas floating around on the site and we want them to get as much attention as possible. Take a gander below, visit the site to vote on them, and post a few of your own if you haven’t already!

P.S. This week we launched a new campaign with frozen yogurt chain 16 Handles on the site! If you like the idea of winning 1 year of free frozen yogurt or a $25 gift card and the chance to talk with the chain’s CEO and founder about your ideas, go to the site and let 16 Handles know how you would make the frozen yogurt experience even better!

Wouldn't it be better if Kickstarter added a store section to their website, for all the funded projects.

Wouldn't it be better if sinks had two plugs - one for perfectly usable "grey water" (eg that which is wasted while waiting for water to heat up) and one for the dirty stuff

Wouldn't it be better if fans could invest in an old show to bring it back to life?

Wouldn't it be better if there were handyman or contractor companies that you could hire to assist you with projects, so that they could teach you how to do the project while completing it AND it should cut down on your costs because you are providing labor.

Wouldn't it be better if there were acoustical paint such that you could add a coat and it would remain flat on the wall but have properties in it that would absorb sounds so a room with a lot of "cold," hard, flat surfaces would not become and echo chamber?

Wouldn't it be better if building/house recycling bins would have stickers showing what types of plastic are recyclable in your area? (as some districts are unable to recycle type 6 etc.)

Wouldn't it be better if Whole Foods hot and cold bar offered section divided to-go trays for when you're craving various food types and don't want to mix them together?

Wouldn't it be better if Foursquare would remember the person you last checked in with, so that when you spend the day together you don't have to keep finding them over and over again?

Wouldn't it be better if car trunks had built in refrigerators for transporting groceries or could be filled with ice and used as coolers when necessary?

Wouldn't it be better if I could track where the UPS truck that will deliver my package is (day of delivery) on a map?

Thank you to all of our top ten weekly idea posters! We love your ideas! Happy innovating!


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Betterific Co-Founder Jonathan Schilit gets write up on Huffington Post

Here we go again! Betterific is all about crowdsourcing…and we love spreading the word! Kudos to Betterific co-founder Jonathan Schilit for his blog post on crowdsourcing in the Huffington Post! Click on the image to see the full article.

Crowdsourcing Goes Further Than You'd Think


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It’s MARCH! Top Ten Ideas of the Week!

Hey there innovators! This week was truly awesome with a great deal of upvotes on some of the ideas that we’ve really enjoyed seeing pop up on Betterific. The Top Ten of the week are here! This week the ideas are for the Olympics, Gmail, Subway, Amazon, Southwest Airlines and, one of the most popular categories on Betterific, Tv shows that don’t exist yet. We love the creativity, the inspiration and the value that these ideas bring to the table.

Wouldn't it be better if the olympics also showed normal people performing the winter olympic events to give viewers a deeper appreciation of the athletes?

Wouldn't it be better if mailboxes came installed with sensors that sent a notification to your smartphone when your mail comes.Wouldn't it be better if personal TVs on airplanes had a channel that was a live feed out the front of the plane? "Pilot View"Wouldn't it be better if airbag units could be replaced with a single screwdriver to make it easier to keep airbags operational and to replace them after minor accidents.Wouldn't it be better if you had to post at least one "better if" before you were allowed to down vote or comment? It would dissuade the naysayers from lurking without posting their own ideas.Wouldn't it be better if Amazon showed graphs of how the price of an item fluctuates throughout the year? For example - are colored wigs cheaper or more expensive around Halloween? Are books cheaper when they first come out at 40% off, or are they cheaper two years out?Wouldn't it be better if there was a "like" button for email so I don't have to reply.

Wouldn't it be better if there were a site for college students to anonymously post their financial aid "packages" and basic financial information for concerned prospective students.Wouldn't it be better if Subway introduced a "vegetable of the month" program to add a little (healthy) variety to their standard toppings?

If you’ve got great ideas join us and help make things better! Happy innovating!


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Betterific Travel Contest Winner – Meet Meia Geddes

One of our winner's betterifs from the Travel Site Contest

One of our winner’s betterifs from the Travel Site Contest

Did you ever wonder how travel sites could be made better? After just booking a trip to China I think I have about a dozen ideas floating around in my head that would vastly improve that experience. And so have many of our Betterific members. Every month or so we have sponsored campaigns on Betterific to give our members a specific topic to post ideas about with the chance to win a fantastic prize. A few months ago we had a campaign done in partnership with Spark Experience that was sponsored by an anonymous company looking to enter the travel space. For our Travel Site Contest we sent out an email to our member base asking them to brainstorm and post ideas on how to improve travel sites.

Here are a few examples of some of my favorite Betterifs from this campaign:

An example of a high ranking betterif on Betterific.com

betterif3

Betterif2

A travel site contest betterif posted on betterific.com

The campaign ran for two weeks with a grand total of 217 Betterifs posted by members. As an incentive, the contest offered a $500 voucher to travel anywhere in the continental US. Our winner, Meia Geddes, is a dedicated Betterific member with 120 (and counting) Betterifs of her own.

Below is an annotated interview with our illustrious contest winner!

GG: Tell me a little bit about how you got started using Betterific.

MG: I began using Betterific around May 2013, and ever since, I’ve felt like I’m missing out if I don’t go on Betterific every week or so to see the list of “Recent” ideas posted. I tend to like trying different online platforms, but often abandon them—for taking up too much psychological space, creating too much noise, lacking meaning, and so on—yet there’s nothing like the experience of discovering or creating a new idea, and I think that’s why I keep returning to Betterific.

GG: For the travel website campaign that you won, you were selected as the winner based on the overall quality of all your travel related ideas. Are you passionate about travel? Which of your ideas did you like the best? Can you elaborate a little bit on that idea?

MG: I’m very passionate about travel, and am privileged to have had the chance to travel quite a bit, especially with family located in different geographical regions. I think my favorite idea for the Travel Contest was, “Wouldn’t it be better if there was a travel website that, after you completed booking a destination, compiled and suggested geography-specific literature based on ratings from Goodreads or Amazon, for where you were going.” This was a really specific idea, but I liked its cross-disciplinary nature. I get excited about ideas that involve an intersection between two seemingly disparate realms. I guess I would argue that experiencing a landscape through literature enriches one’s lived experience of that space and that all travelers should consider reading texts that involve the places they are traveling to.

GG: What was the prize? Have you used it? Are you happy you won?!

MG: The prize was a roundtrip ticket for up to $500 to travel anywhere in the Continental U.S. and I’ve used it for a ticket between the East Coast and Seattle, WA, to travel to my cousin’s wedding this March. I was thrilled to have won!

GG: Why do you like using Betterific?

MG: I love ideas. I view Betterific as an inherently optimistic, future-oriented site. Its very existence has made me think more particularly about different problems I encounter in daily life and how they might be solved. After coming up with an idea, I always Google it to see if it’s already been implemented—more often than not, it has been, and I feel this tremendous surge of pride for human innovation (and a bit of a let down that I wasn’t the one to come up with the idea in the first place!).

GG: What “betterif” could you give us right now off the top of your head?

MG: Given that Google has Science Fair Contests for students ages 13-18, I might suggest something like “Wouldn’t it be better if Google offered prose and poetry contests to students under age 18.”  Maybe a “Best Websites Contest” (most innovative, best graphics, etc.) could be fun as well.

Thank you Meia for being such a wonderful Betterific user!

Written by Gwen Gurley