The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


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16 Handles Betterific Challenge – Winners Announced!

Um, that looks delicious...  (Image by Justine on the blog Hoboken Girl)

Um, that looks delicious… (Image by Justine on the blog Hoboken Girl)

Betterific has had a busy April, running both the 16 Handles and Coke/McDonald’s Challenges, not to mention the current Washington Nationals campaign that has been running since April 25th and will end on May 5th, 2014 at 3pm (there’s still time to give the Nats your best ideas)! Needless to say, the Betterific team really enjoyed working with 16 Handles on their customer experience campaign. We had a great time talking with their team during the set-up of the campaign and we are excited to help such a young and inspiring new company, headed by their amazing CEO Solomon Choi. We also hope to follow-up with 16 Handles several weeks from now to do a case study on their campaign, find out what worked for them and what didn’t and to come up with a better idea of best practices to implement when companies crowdsource for product development and marketing. While we always enjoy the process of seeing what ideas come about when people start brainstorming for companies, coming up with new and creative ways for making the frozen yogurt experience better was certainly a lot of fun and it’s a good thing frozen yogurt is healthy because there were definitely some serious cravings happening as a result of intense fro-yo idea generation.

Now, back to the winners! The campaign ran from April 8th to April 18th during which time Betterific members were able to post their ideas on the site for how to make the 16 Handles customer experience better.  111 ideas were submitted with the top themes identified in creative marketing, special events, community involvement, new products and fro-yo accessories. The grand prize winner would receive free frozen yogurt for a year and 5 runner-up winners would each receive a $25 16 Handles gift card. In addition, all winners were to be given the chance to meet face-to-face with CEO Solomon Choi to discuss their ideas and their passion for frozen yogurt.

Our grand prize winner was Sara Levin and our 5 runner-up winners were Luke Bornheimer, Tovah Silbermann, Ashley Smith, Ari Polsky, and Diane Lipson. Below are a few of our favorite ideas posted by the winners. (Please note that these ideas are not necessarily the ideas that were selected by 16 Handles for implementation.)

Wouldn't it be better if 16 Handles sold reusable plastic cups that you could buy then reuse at the store and get a discount.

Wouldn't it be better if 16 Handles had a blending machine that allowed customers to blend their yogurt and toppings into a Blizzard-type concoction?

Wouldn't it be better if 16 Handles had suggested recipe guides by the fro-yo counter (Example: S'mores Ice Cream Cup -Graham Cracker Yogurt, topped with hot fudge and marshmallows).

Wouldn't it be better if 16 Handles had a froyo sandwich (ice cream sandwich) station

Wouldn't it be better if 16 Handles had a starbucks style membership system/gold card.

Wouldn't it be better if 16 Handles sold thin pieces of chocolate that could serve as cup dividers so your flavors don't mix together?

Ok, we’re going to get some fro-yo… Happy innovating!

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Top Ten Ideas of the Week! Microsoft, Starbucks, Google and Instagram look out!

Coca Cola and McDonald's Betterific Crowdsourcing Campaign Image

16 Handles Betterific Crowdsourcing Campaign ImageThe past few weeks Betterific has been running some great campaigns on the site, including 16 Handles Fro-yo, Coca-cola and McDonald’s. We love combing through all the ideas to see what things people are posting, which is why we take such great pride in our top ten ideas of the week announcements. Below is a list of those ideas that we’ve most enjoyed recently. Oh, and would you believe that there is actually a “Morgan Freeman” betterifs page? Well, there is!

 

Stay tuned for more!

 

Wouldn't it be better if all coffee shops made their ice with coffee instead of water so when they make their iced drinks they don't get watered down.

Wouldn't it be better if when an email bounces back, there is an immediate option to correct email address and resend the same text

Wouldn't it be better if Instagram allowed to create albums for grouping pictures around different types of events and exeperiences!

Wouldn't it be better if there were an ocean version of a Safari. Deep in the sea, so you could interact with the mammals and fish in their natural habitat.

Wouldn't it be better if 16 Handles let customers guess the weight of their concoctions at the register, and if they guessed correctly, their fro-yo were free!?

Wouldn't it be better if Coca-Cola/McDonald's made a kid's cup that included a scratch panel so the kids could put their names or other mark on their drinks and know who's was who's after they'd been running around for 20 minutes.

Wouldn't it be better if you could click on the heading of a Word document to quickly rename it.

Wouldn't it be better if the NY subway didn't use the exact same noise for "enter" as it used for "swipe again".

Wouldn't it be better if you could subscribe to an email service to provide brief daily summaries of favorite television shows.

Wouldn't it be better if there was Morgan Freeman voice changer. It'd be great to use these in presentations. Maybe an app?

 


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How to Crowdsource Effectively for Your Company

There is a lot of information on crowdsourcing and also quite a few examples of who’s done it. In today’s blog post, Betterific would like to share three articles that are particularly insightful regarding the value of crowdsourcing and how best to manage it.

1) 3-real world tips to get your crowdsourcing on – by Jane Park for Inc.com

3 Real World Tips to Get Your Crowdsourcing On

Ms. Jane Park is a former executive from Starbucks who has since founded her own beauty products business. If you’ve read any of our previous posts, you’ll know that Starbuck’s has had huge success with their own crowdsourcing platform MyStarbucksIdea. Ms. Park’s new business, Julep, uses crowdsourcing for product development. “For many companies, crowdsourcing is most valuable for product development and marketing–two areas where customer feedback is worth its weight in gold. At Julep, we’ve integrated the wisdom of the crowds directly into the product development process, creating over 300 new beauty products in 2013 alone based almost entirely on customer feedback,” writes Ms. Park.

The three tips this veteran maven gives are:

Go all in.

Pick one or two focus areas.

Ask the right question.

This is a fantastic article, so please do read it for Ms. Park’s full advice if you’re tentatively exploring crowdsourcing as a tool for your own product development or marketing campaigns.

2) B2B Crowdsourcing: Product development effort boosts sales by 17% and new product sales 37% – by David Kirkpatrick for MarketingSherpa.com

Marketing Sherpa is a research institute specializing in tracking what works in all aspects of marketing

This article is in fact a case study published by Marketing Sherpa, a research institute specializing in tracking what works in all aspects of marketing. We find this case study particularly interesting because it focuses on a B2B company, Madison Electric Products, in a particularly un-glamorous industry – electrical products for electricians.

Here’s a short tid-bit from the article:

“Fisher said the team was coming up with ideas to provide value in the industry, and understood adding new products that electricians would find useful would be a powerful marketing tool. ‘We could spend months and months trying to dream up ideas, going through prototyping and focus groups,’ said Fisher. ‘We decided that we wanted to crowdsource our new product development through our social channels.’ This effort accomplished a couple of goals: – Shortened the product development lifecycle, – Created new products that were validated by Madison’s customers because they were designed by the customers.”

The highlights from this case study:

Crowdsource new product development.

Keep the process simple.

Promote the effort through social channels.

Promote the online portal through multiple channels (not just digital).

Utilize innovative channels to become an industry thought leader.

This too is a fantastic example of how a company can draw huge benefits from crowdsourcing in an effective and organized way. Be sure to read this article because Madison saw big increases in their sales as a result of these efforts.

3) 3 Retail Crowdsourcing Tips to Increase Participation – by Retail Category Consultants, RetailConsultant.ca 

3 Retail Crowdsourcing Tips to Increase Participation

This article is written by Retail Category Consultants, a Canadian retail consultancy firm with clients across North America in the grocery, specialty, department store and drug segments. Here again you’ll find some good insight into how to run a successful crowdsourcing campaign.

What should you do according to this article?

Use existing customers first. 

Let Participants know they matter. 

Promote through PR communications to maximize audience reach.

Be sure to read through these articles carefully and prepare a plan on how to effectively utilize this fantastic marketing and product development tool. On behalf of the Betterific crowdsourcing happy community, thanks for reading and happy innovating!

Written by Gwen Gurley


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Betterific’s Top Ten Weekly Ideas

Here’s a quick look at the top ten weekly ideas from this past week. As you’ll see, a lot of the ideas we’ve decided to feature are very imaginative 🙂Wouldn't it be better if companies sold packages of ONE flavor (e.g. bag of red skittles, package of orange Starbursts, bag of white jellybeans?)

Wouldn't it be better if Facebook had a "Spoiler Report" option, similar to spam except it turns comments/posts into "This may be a spoiler. Click to Reveal," if a few people report it.

Wouldn't it be better if while in the waiting room at a doctor's office one nurse tested everyone for the prerequisite testings such as blood pressure and weight etc. This would alleviate hours of wasted time of staff and patients throughout the day.

Wouldn't it be better if there were an additive you could put into mop water that remains visible until a bit after it dries, so that you could see where you have mopped and where you have not

Wouldn't it be better if McDonald's had cups you could write on , with some markers at the "beverage bar" for you to get artistic with

Wouldn't it be better if the Southwest Airlines site allowed you to search for flights to/from all NYC area airports in one search as most other airlines do. Currently you can only search by individual airport.

Wouldn't it be better if you could prioritize your wedding registry list, so that people knew what you wanted NOW!

Wouldn't it be better if containers of gummy vitamins had a super wide opening so that you could reach the last ones stuck to the bottom?

Wouldn't it be better if gchat used the same spellcheck tool that google search does? (i.e. my google search always knows what word I want to spell, but I constantly baffle gcaht)

Wouldn't it be better if Twitter would allow you to sort your lists alphabetically instead of when the list was made

 


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Betterific’s top ten weekly ideas – Listen up Whole Foods, Foursquare, Kickstarter, and UPS!

So many things have been happening in the Betterific world these last few weeks and we’ve been desperately trying to keep up with the whirlwind of activity. We are happy to report that we have a lot of campaigns with fantastic brands in the pipeline and we’ve been gaining new users every day. We love it when people get creative and great ideas get some attention, which is why we’re posting this past week’s top ten ideas! There are some fantastic ideas floating around on the site and we want them to get as much attention as possible. Take a gander below, visit the site to vote on them, and post a few of your own if you haven’t already!

P.S. This week we launched a new campaign with frozen yogurt chain 16 Handles on the site! If you like the idea of winning 1 year of free frozen yogurt or a $25 gift card and the chance to talk with the chain’s CEO and founder about your ideas, go to the site and let 16 Handles know how you would make the frozen yogurt experience even better!

Wouldn't it be better if Kickstarter added a store section to their website, for all the funded projects.

Wouldn't it be better if sinks had two plugs - one for perfectly usable "grey water" (eg that which is wasted while waiting for water to heat up) and one for the dirty stuff

Wouldn't it be better if fans could invest in an old show to bring it back to life?

Wouldn't it be better if there were handyman or contractor companies that you could hire to assist you with projects, so that they could teach you how to do the project while completing it AND it should cut down on your costs because you are providing labor.

Wouldn't it be better if there were acoustical paint such that you could add a coat and it would remain flat on the wall but have properties in it that would absorb sounds so a room with a lot of "cold," hard, flat surfaces would not become and echo chamber?

Wouldn't it be better if building/house recycling bins would have stickers showing what types of plastic are recyclable in your area? (as some districts are unable to recycle type 6 etc.)

Wouldn't it be better if Whole Foods hot and cold bar offered section divided to-go trays for when you're craving various food types and don't want to mix them together?

Wouldn't it be better if Foursquare would remember the person you last checked in with, so that when you spend the day together you don't have to keep finding them over and over again?

Wouldn't it be better if car trunks had built in refrigerators for transporting groceries or could be filled with ice and used as coolers when necessary?

Wouldn't it be better if I could track where the UPS truck that will deliver my package is (day of delivery) on a map?

Thank you to all of our top ten weekly idea posters! We love your ideas! Happy innovating!


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Google, Yahoo, Microsoft Outlook – Listen up! A new feature for email

Here at Betterific, we spend a good deal of time looking through the various ideas that are posted because it is extremely interesting to think about what effect they might have on our day to day lives if they were implemented. This is why we like to do guest blog posts and interviews with members of the Betterific community, so they can really hash out some of their ideas and get the brain juices flowing for the rest of us. We like how one idea usually breeds another so today we would like to share an idea that we thought particularly interesting from our fantastic Betterific innovator, Anne Mims Adrian. Here is Anne’s idea, which was voted one of the Betterific Weekly Top Ten a few weeks ago, and some more detail on her idea.

Wouldn't it be better if there was a "like" button for email so I don't have to reply.

GG:  When did you have this idea? What were you doing?

AMA: I thought of the idea of liking email messages several times before posting the idea to Betterific. Having a quick and nonintrusive way of saying “I like” an idea, a message, or a thought is a good way to respond to messages without having to add to the number of email messages we have to read. There are several occasions, both personal and professional situations, come to mind when “favoring” an email would be helpful. For instance, my daughter is a high school softball player. Around a few events, we, as parents, usually send email responses—the streams can become disruptive. The streams also can become overwhelming—several people chiming in with the same positive thoughts. Rather than replying with a written response, a nonintrusive way of favoring a message could reduce the noise. I suppose having a “thumbs down” also could reduce the number of emails too.

For work group emails, a “like” or a favored button could work as well. Anytime there is an idea or processed described, a “like” button could indicate a favored opinion for an email message.

GG: What is valuable about this idea? Why do you think people would want this?

AMA: A “like” button could be added to any email message by the receiver, the same way a message is marked as urgent by the sender. Sometimes we don’t need a full reply, but just an indication others agree. The “like” button could cut down on the number of email messages because people would not have to reply. Everyone who received the email message could see the number of likes and who liked the message. The record of likes takes up less space and uses fewer email messages for each person in the group.

GG: Who would you like to see adopt this idea? (Companies or groups)

AMA: The easiest way to implement this idea is to do it through enterprise systems, such as Microsoft Exchange/Outlook or in big systems like, Gmail and Yahoo mail. Within these systems, senders could see the “liked” email messages as they are marked, instead of having streams of email messages agreeing.

 


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ConAgra Frozen Foods Betterific Campaign Winners Announced

In January 2014, ConAgra returned to Betterific to run another campaign, this time to source ideas for marketing and product development for their frozen foods brands. An email was sent to our member base announcing the campaign, which ran the last two weeks of January.

For this campaign 125 ideas were submitted, 25 comments were written, the campaign page received 798 views and 43% of all ideas were shared to Facebook and Twitter. Betterific members’ suggestions revealed trends in consumers’ thoughts regarding packaging improvements, packaging marketing, promotions and new product development. All those who left feedback and suggestions for ConAgra’s frozen foods brands were automatically entered for the chance to win the grand prize $500 shopping spree and any runners-up would receive vouchers to purchase their favorite ConAgra frozen foods. Again, we were very pleased to see our member base respond so positively to the campaign and leave such wonderful ideas to make frozen foods better.

Our top prize winner for this campaign was Ken Griggs (32 lifetime betterifs). Here’s our favorite idea from Ken:

Wouldn't it be better if froze foods had "tell-tale" labels on them that would change color if the package had ever been thawed. That way you would know if the food had ever been left out and gone bad, then refrozen.

Our runner-up winners were Dan Pick (111 lifetime betterifs), Rajesh Nerliker (41 lifetime betterifs), Paul Benjou (8 lifetime betterifs), Grace Lo Porto (8 lifetime betterifs), Kimberly W. (32 lifetime betterifs), Jenniffer Eads (6 lifetime betterifs), Metro Power Yoga (221 lifetime betterifs), Luc Michaud (31 lifetime betterifs), and Meia Geddes (136 liftetime betterifs). Thank you once more to all of our wonderful Betterific members who contributed ideas. We truly appreciate their willingness to share their thoughts and contribute to making things better. Here is a highlight of some of our runner-up winners’ ideas. Happy innovating!

Dan Pick

Grace Lo Porto

Jenniffer Eads

Kimberly W.

Meia Geddes

Paul Benjou

Written by Gwen Gurley