The Betterific Blog

Connecting consumers with brands to crowdsource and innovate on product ideas.


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16 Handles Betterific Challenge – Winners Announced!

Um, that looks delicious...  (Image by Justine on the blog Hoboken Girl)

Um, that looks delicious… (Image by Justine on the blog Hoboken Girl)

Betterific has had a busy April, running both the 16 Handles and Coke/McDonald’s Challenges, not to mention the current Washington Nationals campaign that has been running since April 25th and will end on May 5th, 2014 at 3pm (there’s still time to give the Nats your best ideas)! Needless to say, the Betterific team really enjoyed working with 16 Handles on their customer experience campaign. We had a great time talking with their team during the set-up of the campaign and we are excited to help such a young and inspiring new company, headed by their amazing CEO Solomon Choi. We also hope to follow-up with 16 Handles several weeks from now to do a case study on their campaign, find out what worked for them and what didn’t and to come up with a better idea of best practices to implement when companies crowdsource for product development and marketing. While we always enjoy the process of seeing what ideas come about when people start brainstorming for companies, coming up with new and creative ways for making the frozen yogurt experience better was certainly a lot of fun and it’s a good thing frozen yogurt is healthy because there were definitely some serious cravings happening as a result of intense fro-yo idea generation.

Now, back to the winners! The campaign ran from April 8th to April 18th during which time Betterific members were able to post their ideas on the site for how to make the 16 Handles customer experience better.  111 ideas were submitted with the top themes identified in creative marketing, special events, community involvement, new products and fro-yo accessories. The grand prize winner would receive free frozen yogurt for a year and 5 runner-up winners would each receive a $25 16 Handles gift card. In addition, all winners were to be given the chance to meet face-to-face with CEO Solomon Choi to discuss their ideas and their passion for frozen yogurt.

Our grand prize winner was Sara Levin and our 5 runner-up winners were Luke Bornheimer, Tovah Silbermann, Ashley Smith, Ari Polsky, and Diane Lipson. Below are a few of our favorite ideas posted by the winners. (Please note that these ideas are not necessarily the ideas that were selected by 16 Handles for implementation.)

Wouldn't it be better if 16 Handles sold reusable plastic cups that you could buy then reuse at the store and get a discount.

Wouldn't it be better if 16 Handles had a blending machine that allowed customers to blend their yogurt and toppings into a Blizzard-type concoction?

Wouldn't it be better if 16 Handles had suggested recipe guides by the fro-yo counter (Example: S'mores Ice Cream Cup -Graham Cracker Yogurt, topped with hot fudge and marshmallows).

Wouldn't it be better if 16 Handles had a froyo sandwich (ice cream sandwich) station

Wouldn't it be better if 16 Handles had a starbucks style membership system/gold card.

Wouldn't it be better if 16 Handles sold thin pieces of chocolate that could serve as cup dividers so your flavors don't mix together?

Ok, we’re going to get some fro-yo… Happy innovating!

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The Coke/McDonald’s Challenge on Betterific – Winners Announced!

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The winners of Betterific’s Coke/McDonald’s Challenge have been announced! The competition was fierce and all the ideas were amazing. We honestly have to say this was one of the best challenges we’ve run on Betterific and we are very happy with the results. Just to recap, Betterific members were asked to brainstorm innovative and creative ways to make the Coca-Cola experience at McDonald’s better. From April 8th to April 18th Betterific members posted their ideas on new products, new services, and interesting marketing campaigns. One grand prize winner was to be selected for a $500 gift card and 5 runner-up winners would each receive a  $50 McDonald’s gift card.

Over the course of 10 days, 125 ideas were submitted (35% of which were shared to Facebook and Twitter). Several themes were identified amongst all the ideas that were submitted including: new menu inspirations, beverage accessories, healthy options, vintage experiences, loyalty and customization.

Our grand prize winner was Metro Power Yoga (she’s got 260 lifetime betterifs!), and our 5 runner-up winners were Ann Murtha, Benjamin Shirazi, Tony Busko, Kelly Williams, and Jordy Clements.

Here a few of the ideas that we liked which our various winners posted during the challenge. (Please note that these ideas are not necessarily those ideas that were selected by Coke or McDonald’s for implementation.)

Wouldn't it be better if you could make your own coke infusions at McDonald's when you ordered a coke by adding syrups like almond or raspberry or coconut...

Wouldn't it be better if Coca-cola/McDonald's had frozen coca-cola (and Diet Coke and Cherry Coke) during the summer?

Wouldn't it be better if Coke/McDonald's had incentives to recycle or reuse your cup. $.50 refills.Wouldn't it be better if Coca-cola/McDonald's came out with a slow-cooked Cola-Barbecue Pulled Pork Sandwich? With or without coleslaw on top! Delicious summertime fun!

Wouldn't it be better if Coke would use pure cane sugar and avoidusing high fructose corn syrup in their drinks.

Wouldn't it be better if McDonald's offered a healthy value meal that paired a salad with Coca-Cola's Odwalla juices.

Thanks to all our Betterific members for being such great innovators!


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Top Ten Ideas of the Week! Microsoft, Starbucks, Google and Instagram look out!

Coca Cola and McDonald's Betterific Crowdsourcing Campaign Image

16 Handles Betterific Crowdsourcing Campaign ImageThe past few weeks Betterific has been running some great campaigns on the site, including 16 Handles Fro-yo, Coca-cola and McDonald’s. We love combing through all the ideas to see what things people are posting, which is why we take such great pride in our top ten ideas of the week announcements. Below is a list of those ideas that we’ve most enjoyed recently. Oh, and would you believe that there is actually a “Morgan Freeman” betterifs page? Well, there is!

 

Stay tuned for more!

 

Wouldn't it be better if all coffee shops made their ice with coffee instead of water so when they make their iced drinks they don't get watered down.

Wouldn't it be better if when an email bounces back, there is an immediate option to correct email address and resend the same text

Wouldn't it be better if Instagram allowed to create albums for grouping pictures around different types of events and exeperiences!

Wouldn't it be better if there were an ocean version of a Safari. Deep in the sea, so you could interact with the mammals and fish in their natural habitat.

Wouldn't it be better if 16 Handles let customers guess the weight of their concoctions at the register, and if they guessed correctly, their fro-yo were free!?

Wouldn't it be better if Coca-Cola/McDonald's made a kid's cup that included a scratch panel so the kids could put their names or other mark on their drinks and know who's was who's after they'd been running around for 20 minutes.

Wouldn't it be better if you could click on the heading of a Word document to quickly rename it.

Wouldn't it be better if the NY subway didn't use the exact same noise for "enter" as it used for "swipe again".

Wouldn't it be better if you could subscribe to an email service to provide brief daily summaries of favorite television shows.

Wouldn't it be better if there was Morgan Freeman voice changer. It'd be great to use these in presentations. Maybe an app?

 


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Betterific’s Top Ten Weekly Ideas

Here’s a quick look at the top ten weekly ideas from this past week. As you’ll see, a lot of the ideas we’ve decided to feature are very imaginative 🙂Wouldn't it be better if companies sold packages of ONE flavor (e.g. bag of red skittles, package of orange Starbursts, bag of white jellybeans?)

Wouldn't it be better if Facebook had a "Spoiler Report" option, similar to spam except it turns comments/posts into "This may be a spoiler. Click to Reveal," if a few people report it.

Wouldn't it be better if while in the waiting room at a doctor's office one nurse tested everyone for the prerequisite testings such as blood pressure and weight etc. This would alleviate hours of wasted time of staff and patients throughout the day.

Wouldn't it be better if there were an additive you could put into mop water that remains visible until a bit after it dries, so that you could see where you have mopped and where you have not

Wouldn't it be better if McDonald's had cups you could write on , with some markers at the "beverage bar" for you to get artistic with

Wouldn't it be better if the Southwest Airlines site allowed you to search for flights to/from all NYC area airports in one search as most other airlines do. Currently you can only search by individual airport.

Wouldn't it be better if you could prioritize your wedding registry list, so that people knew what you wanted NOW!

Wouldn't it be better if containers of gummy vitamins had a super wide opening so that you could reach the last ones stuck to the bottom?

Wouldn't it be better if gchat used the same spellcheck tool that google search does? (i.e. my google search always knows what word I want to spell, but I constantly baffle gcaht)

Wouldn't it be better if Twitter would allow you to sort your lists alphabetically instead of when the list was made

 


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Weekly Top Ten – Awesome Ideas for Everyone

Here is the list of our top ten ideas from this past week. We’ve got fantastic ideas for Kindle and Nook, Fox Sports, SNL, Colgate, Google Maps and even Amtrak. Do you find these ideas inspiring? Join us to share your own ideas and give feedback on others. Happy innovating!

Abigail_Jablansky

Ari_Polsky

Ed_Gasiewski

Jared Levine

Jon_Mervis

Lester Mata

Meia_Geddes

Micha_Weinblatt

Mordy_Labaton

Noam_Weinblatt


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It’s MARCH! Top Ten Ideas of the Week!

Hey there innovators! This week was truly awesome with a great deal of upvotes on some of the ideas that we’ve really enjoyed seeing pop up on Betterific. The Top Ten of the week are here! This week the ideas are for the Olympics, Gmail, Subway, Amazon, Southwest Airlines and, one of the most popular categories on Betterific, Tv shows that don’t exist yet. We love the creativity, the inspiration and the value that these ideas bring to the table.

Wouldn't it be better if the olympics also showed normal people performing the winter olympic events to give viewers a deeper appreciation of the athletes?

Wouldn't it be better if mailboxes came installed with sensors that sent a notification to your smartphone when your mail comes.Wouldn't it be better if personal TVs on airplanes had a channel that was a live feed out the front of the plane? "Pilot View"Wouldn't it be better if airbag units could be replaced with a single screwdriver to make it easier to keep airbags operational and to replace them after minor accidents.Wouldn't it be better if you had to post at least one "better if" before you were allowed to down vote or comment? It would dissuade the naysayers from lurking without posting their own ideas.Wouldn't it be better if Amazon showed graphs of how the price of an item fluctuates throughout the year? For example - are colored wigs cheaper or more expensive around Halloween? Are books cheaper when they first come out at 40% off, or are they cheaper two years out?Wouldn't it be better if there was a "like" button for email so I don't have to reply.

Wouldn't it be better if there were a site for college students to anonymously post their financial aid "packages" and basic financial information for concerned prospective students.Wouldn't it be better if Subway introduced a "vegetable of the month" program to add a little (healthy) variety to their standard toppings?

If you’ve got great ideas join us and help make things better! Happy innovating!